Just a few days ago I praisedForrester‘s decision to create individual blogs for all their analysts. So they finally get it, I thought. Boy, was I wrong!
Yesterday I noticed how their migration to the new blogging platform was executed:
Yes, that’s the dreaded “The requested page could not be found” message.
Apparently, for Forrester, moving to a new platform means all old URLs die.
This is just so wrong. Linkrot is a common mistake that companies and institutions make all too often. For this to happen at an institution like Forrester shows me they don’t understand web basics. Don’t get me wrong, a lot of big companies have made this mistake, but for Forrester it’s inexcusable!
Maybe Forrester should have a chat with Jakob Nielsen. Check this:
Any URL that has ever been exposed to the Internet should live forever: never let any URL die since doing so means that other sites that link to you will experience linkrot. If these sites are conscientious, they will eventually update the link, but not all sites do so. Thus, many potential new users will be met by an error message the first time they visit your site instead of getting the valuable content they were expecting. Remember, people follow links because they want something on your site: the best possible introduction and more valuable than any advertising for attracting new customers.
At other times, it becomes necessary to re-architect a site and impose a new structure. Even then, the rule continues to be: you are not allowed to break any old links. The solution is to set up a set of redirects: a scheme whereby the server tells the browser that the requested page is to be found at a new URL. All decent browsers will automatically take the user to the new URL, and really good browsers will even update their bookmark database to use the new URL in the future if the user had bookmarked the old URL.
I remember when the same stupid mistake was made by Harvard Business Review back when they switched domains from hbswk.hbs.edu to harvardbusiness.org. Overnight, they destroyed their online ecosystem, as Forrester has just done.
What’s the big deal, you ask? In today’s connected world, this is brand destruction plain and simple. Not the way to build an attention platform.
First Tylenol, now Toyota. Same old story. Silence is not damage control.
Now the NHTSA is looking at the pedal maker. There must be a way to check the electronics – some way to look at the log files, perhaps?
Note that both companies are blaming their suppliers.
Is this the result of in-house PR?
Quote of the Week: I hope we shall crush in its birth the aristocracy of our moneyed corporations, which dare already to challenge our government to a trial of strength and bid defiance to the laws of our country. – Thomas Jefferson
Insights on Anger, fear, and escalation of commitment
via strategy-business.com “…angry employees are more likely to commit further resources to a failing project or choice. By contrast, fear makes people second-guess themselves and often abandon support for efforts that have gone even slightly off the tracks.”
OK. What happens when you have other emotions like sadness, joy, or just plain happiness? Do you make stupid decisions when you delude yourself? Or does a cynic make better decisions?
Listen to this: Junk food elicits addictive behavior in rats similar to the behaviors of rats addicted to heroin, a new study finds. Pleasure centers in the brains of rats addicted to high-fat, high-calorie diets became less responsive as the binging wore on, making the rats consume more and more food. The results, presented October 20 at the Society for Neuroscience’s annual meeting, may help explain the changes in the brain that lead people to overeat.
So is this another example of addiction as a business strategy – similar to what the tobacco companies were doing earlier?
Maybe that’s why the IT geeks have such a hard time implementing Lean IT>>
Throughout the administration of President George W. Bush, the Senate passed much of its key legislation by majority vote:
* The Medicare Prescription Drug, Improvement, and Modernization Act of 2003 passed 54-44
* The Energy Policy Act of 2003 passed 57-40
* The Jobs and Growth Tax Relief Reconciliation Act of 2003 passed 51-49
* The Tax Increase Prevention and Reconciliation Act of 2005 passed 54-44
* The FY2006 budget resolution and Deficit Reduction Act of 2005 passed 52-47
* The Dominican Republic-Central America-United States Free Trade Agreement Implementation Act passed 55-45
* The FY2007 budget resolution passed 51-49
Today, under the administration of President Barack Obama, the House has passed bills preventing climate destruction and reforming our broken health care system, while the Senate searches for 60 votes in the face of Republican obstruction. Every day the Senate delays, more people die from lack of health care.
The filibuster should apply to the initiatives of both parties or to neither. Why should launching wars, and cutting taxes for the rich, require only 51 votes while saving lives requires 60?
If you haven’t heard about free2work.org, you will. This is part of a growing explosion of consumer-education organizations dedicated to exposing “worst practices” among multinationals.
The hope is that if consumers know what is going on, they will vote with their purchasing power and seek out the companies that are doing good. I’m all for it. Who wouldn’t be? Oh, I forgot about the US Chamber of Commerce…
On the academic side of things, we see the same story emerging:
Rosabeth Moss Kanter‘s latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good argues that “the model of American capitalism that worked so well to raise the fortunes of millions of people last century appears to have hit a wall. What’s good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees.”
Simply put, it’s a values issue.
The irrational position of the US Chamber of Commerce should cause member companies to rethink their position within the organization. PG&E, PNM Energy, Apple, and Exelon Energy have already quit the Chamber, rather than continuing to support an organization which is so out of touch with reality.
Ultimately, companies must ask themselves – is it worth my company’s reputation and brand to stand on the wrong side of science and history?
The following companies are still part of the US Chamber of Commerce:
State Farm Insurance Companies
United Parcel Service
The Charles Schwab Corporation
Massey Energy Company
American Water Works Company, Inc.
Landstar System, Inc
Lockheed Martin Corporation
DonahueFavret Contractors Holding Company
Ryder System, Inc.
Leading Authorities, Inc.
Aircraft Owners and Pilots Association
My Chef Catering
VAST Solutions, LLC
Allied Capital Corporation
Telcom Ventures, L.L.C.
The Coaching Group, LLC
Deere & Company
The Robertson Foundation
Nortex Holdings, Inc.
CAIVIS Acquisition Corp.
CVK Personnel Management & Training Specialists
Sunrise Senior Living, Inc.
The Dow Chemical Company
Eastman Kodak Company
Buffalo Supply, Inc.
HARM GROUP LLC
Quam-Nichols Company, Inc.
FACES Day Spa
Vulcan Materials Company
A.O. Smith Corporation
Alpha Technologies, Inc.
Constangy, Brooks & Smith, LLC
Paper and Chemical Supply Company
Incorporated AGL Resources Inc.
Arnel & Affiliates
J.R.’s Stockyards Inn
Entergy Services, Inc.
PEPCO Holdings Inc.
Fox Entertainment Group
Harrah’s Entertainment, Inc.
Wegmans Food Markets, Inc.
New York Life Insurance Company
American Medical Association
CVS Caremark Corporation
Stanwich Group LLC
Kirby Financial, LLC
The Carlyle Group
Rolls-Royce North America, Inc.
Kirkland & Ellis LLP
Tandy Leather Factory, Inc.
Norfolk Southern Corporation
CUNA Mutual Group
KCI Technologies, Inc.
International Bancshares Corporation
Ingram Industries Inc.
National Association of Chain Drug Stores
Memphis Chemical & Janitorial Supply Company
Awkard & Associates
Nana Development Corporation
Duke Energy Corp.
Burlington Northern Santa Fe Corporation
Ruan Transportation Management Systems
CNL Financial Group, Inc.
Ford Motor company
Human Genome Sciences, Inc.
Mountain Plains Equity Group, Inc.
RPM International, Inc.
COMSYS Information Technology Services, Inc.
You can help urge them to quit – here >>
American style management has been under some considerable stress these last few years. Now the nerds at Bain have some advice for the CEO. Apparently there are six dilemmas CEOs must face and – surprise! Bain has uncovered six strategies to help the CEO manage these dilemmas. Check out the cool diagram below:
I personally think the CEOs would be better off following VG’s 3 box strategy and executing on it. This other stuff is fine, but it doesn’t seem to be the stuff of great leadership. Nowhere do we see anything about creating great products or obsessing over your customers or sustainability. I bet Steve Jobs and Jeff Bezosdo not manage their companies this way.
From the Economist: A survey by the Centre for Work-Life Policy, an American consultancy, found that between June 2007 and December 2008 the proportion of employees who professed loyalty to their employers slumped from 95% to 39%; the number voicing trust in them fell from 79% to 22%.
At France Telecom, 24 of the firm’s employees have taken their own lives since early 2008.
What’s up with this craziness? Of course, the recession is partly to blame, and industries like the automobile industry and the telecoms are under real stress. But to decide that you can’t live without your sorry job?
Everyone needs to get some perspective.
Sure, the Great Cycle of Failure is spinning away as fast as it can go at your company, but don’t let it mess you over.
Ask yourself, if I was starting today, would I join this company? If the answer is no, then you need to rewind and reassess. What do you really love doing and are good at? Are you better at it than just about everyone? Then go do it.
Sure it sounds simple, but it’s a lot of work. Back in 2004, I ended up quitting my steady corporate job to start a new company with no prospects and no customers in hand. I wasn’t even a good salesman. And yet, I survived. Not because I was so clever, but because I did what I thought was best for each customer. Sometimes I even told them that what they wanted wasn’t the right thing. And now I have a handful or two of loyal customers who work with me through rain and shine. I really do see their successes as mine. And that’s my job description: help my customers succeed.
We know they’re just another Republican puppet organization, and now it’s so obvious it’s hurting them.
But don’t expect them to back off.
Global warming is a hoax to these people, and nothing short of a memo from Exxon-Mobil will make them change their views.
Yes, the US Chamber of Commerce is irrelevant.