About

Christian Sarkar is the founder of Double Loop Marketing LLC, a marketing consultancy.  As the co-founder (with Philip Kotler) and editor of The Marketing Journal, he continuously scours the world of marketing for new insights and next practices. He is involved in numerous non-profit and public-education projects, including FIXCapitalism.com and the $300 House Project.

He is also the founder of Ecosystematic, an ecosystem visualization tool, and a partner at Consentric Marketing.

Christian is an author, entrepreneur, and marketing consultant. He’s the co-author of Brand Activism: From Purpose to Action, a book written with Philip Kotler, the “father of modern marketing.”

Christian is a leading authority in several areas:

  • Ecosystem Strategy: strategic insights and recommendations to help businesses and institutions tap into the power of ecosystematic growth
  • Double Loop Marketing™: development and implementation of ecosystem-based engagement platforms
  • Brand Activism: a growing trend that aligns businesses with the greater good
  • Thought-Leadership Diffusion: creating and spreading leading ideas in business and academia
  • Idea-Engineering: developing creative capabilities for the organization of the future

Christian has deep expertise with strategic marketing and branding and has worked closely with several leading businesses and individuals, including:

  • Business: Deloitte Center for the Edge, Strategyn, Physician Leadership Institute, Center for Transformation and Innovation, Knowledge Kinetics, Penguin Books USA, Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Red Hat Linux
  • Thought-Leaders: Philip Kotler, John Hagel, John Seely Brown, Stuart Hart, Anthony Ulwick, Tom Davenport, Marshall Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan
  • Academia: Emory University, Thunderbird, Babson, UCLA, Dartmouth, Michigan, University of Houston, Harvard University, University of Vermont, Northwestern University
  • Start-Ups: Neural ID, Mezeo, Danube, Enterprise Informatics, Compliance Spectrum, Alertlogic, JME Software, Scalable Software, Neon Enterprise Software
  • Entertainment: Steel Pulse
  • Self-Help: The Work of Byron Katie
  • Non-Profit: Enterprise for a Sustainable World, Solar Electric Light Fund, International Fund for Africa, Partners In Health, Hold On [4 Haiti]

Christian’s art has been shown around the world. See: www.sarkarart.com