ABOUT

Christian Sarkar is an author, entrepreneur, artist, and consultant.

He is the founder of Double Loop Marketing LLC, a marketing consultancy.  As the co-founder (with Philip Kotler) and editor of The Marketing Journal, he continuously scours the world of marketing for new insights and next practices.

With Enrico Foglia and Philip Kotler he is a co-founder of the Regenerative Marketing Institute — a research and advisory institution dedicated to post-COVID community development and renewal, including The Regeneration Journal – an online resource for regenerative practices.

He is also the founder of Ecosystematic, an ecosystem strategy consultancy.

He is involved in numerous non-profit and public-education projects, including The Wicked7 Project,  FIXCapitalism.com and the $300 House Project.

In 2021 Christian was named to the Thinkers50 Radar of global management thinkers primarily for his work on brand activism. Learn more at activistbrands.com >>

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BOOKS

REGENERATION: The Future of Community in a Permacrisis World (2023) co-authored with Philip Kotler, the “father of modern marketing,” and Enrico Foglia

Brand Activism: From Purpose to Action (2018)
co-authored with Philip Kotler

Losing Our Democracy (2020)
co-authored with Philip Kotler

Inclusivity: Will America Find Its Soul Again? (2012)
co-authored with Michael Gordon

Abstract Activism: The Art of Christian Sarkar (2017)

EXPERTISE

Christian is a leading authority in several areas:

• Ecosystem Strategy: strategic insights and recommendations to help businesses and institutions tap into the power of ecosystemic influence and growth
• Regeneration Strategy: place-based regeneration
• Brand Activism: a growing trend that aligns businesses with the common good
• Double Loop Marketing™: development and implementation of ecosystem-based engagement platforms
• Thought-Leadership Diffusion: creating and spreading leading ideas in business and academia
• Problem Solving: developing creative capabilities and solutions for the future

CLIENTS

Christian has worked closely with several leading businesses and individuals, including:

• Business: Deloitte Center for the Edge, Strategyn, Physician Leadership Institute, Center for Transformation and Innovation, Knowledge Kinetics, Penguin Books USA, Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Red Hat Linux
• Thought-Leaders: Philip Kotler, John Hagel, John Seely Brown, Stuart Hart, Anthony Ulwick, Tom Davenport, Marshall Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan
• Academia: Emory University, Thunderbird, Babson, UCLA, Dartmouth, Michigan, University of Houston, Harvard University, University of Vermont, Northwestern University
• Start-Ups: Neural ID, Mezeo, Danube, Enterprise Informatics, Compliance Spectrum, Alertlogic, JME Software, Scalable Software, Neon Enterprise Software
• Entertainment: Steel Pulse
• Self-Help: The Work of Byron Katie
• Non-Profit: Enterprise for a Sustainable World, Solar Electric Light Fund, International Fund for Africa, Partners In Health (Hold On [4 Haiti])

TALKS & PRESENTATIONS

“Regenerating Cities” – Panel at the Global Peter Drucker Forum 2023 (download PDF)

SELECTED ARTICLES

• The Ecosystem of Wicked Problems
• Finally, Brand Activism! – with Philip Kotler
• Why Can’t Billionaires Advance the Common Good? – with Philip Kotler
• Ecosystem Strategy – with Philip Kotler
• The Innovation Ecosystem: New Rules for the Future – with Philip Kotler
• Ecosystem Marketing: The Future of Competition – with Philip Kotler
• Why Making Money is Not Enough – with Ratan Tata, Stuart Hart, and Aarti Sharma
• The $300 House: A Hands-On Lab for Reverse Innovation? – with Vijay Govindarajan
• Can business solve the world’s biggest problems by disruptive change?

ALSO

• What’s Next for Non-Profits? – with Philip Kotler
• How to fix American democracy – with Philip Kotler
• CEOs, Political Contributions, & the Brand – with Philip Kotler
• Do Billionaires Destroy Democracy and Capitalism? – with Philip Kotler
• Designing for Justice
• How to See: When Narratives Create Reality – with Philip Kotler
• Cross-Brand Activism: The Way Forward – with Philip Kotler
• Will Business Save Democracy? – with Philip Kotler
• Black Lives Matter: When Wicked Problems Intersect – with Philip Kotler
• Interlock USA: COVID, Racism, the Economy, and Climate Change – with Philip Kotler
• Mapping COVID-19 as a Wicked Problem – with Philip Kotler
• LEAD on Climate 2020: Will Business Make a Difference?
• From Threat to Opportunity: Wicked Problems have Virtuous Solutions – with Philip Kotler
• B2B Brand Purpose: The Coming Backlash – with Philip Kotler
• Biden vs. Trump: A Tale of Two Narratives – with Philip Kotler
• How Brands can Create an “Internet of Purpose” – with Philip Kotler
• The ROI of Brand Activism: Unilever’s Latest Findings – with Philip Kotler
• How Companies can Build a “Purpose Platform” for the Common Good – with Philip Kotler
• Now that CEOs found purpose, what are they going to do with it? – with Philip Kotler
• The Ecosystem Journey: Getting Closer to the Customer? – with Philip Kotler
• Ecosystem Analysis: What Are We Looking For?
• The Flywheel of Corruption: Why Our Democracy Isn’t Working – with Philip Kotler
• How did we get to Charlottesville? – with Philip Kotler
• Brand Confusion: What Do Our Political Parties Stand For? – with Philip Kotler
• “Get to Work!” A message from the B Corps to the Business Roundtable – with Philip Kotler
• Minding the Gender Gap: P&G’s Secret and the US Women’s World Cup
• Does Your Brand Have an Anti-Hate Policy?
• How Woke is Coke? – with Philip Kotler
• Procter & Gamble’s Marc Pritchard On the Gillette Ad Backlash
• Competing on Stories: Marketing and Cultural Narratives – with Philip Kotler
• Barriers to Ecosystem Collaboration
• Visualizing Flows: Mapping the Ecosystem
• Ecosystem Taxonomy: How to Classify Ecosystems
• PUMA’s Brand Activism: Universal Equality, Gender Equality, and Criminal Justice Reform – with Philip Kotler
• Stand for Something: Brand Activism at Nike – with Philip Kotler
• The Regressive Brand: The Dark Side of Brand Activism – with Philip Kotler
• Don’t Be Evil: When Employees Stand Up to Save the Brand – with Philip Kotler
• Risking the Brand: When Companies Value Profits Before People – with Philip Kotler
• The Social Purpose of Business: Brand Activism as a CEO Imperative – with Philip Kotler
• The Future of Brand America: Lessons from the Super Bowl and Beyond – with Philip Kotler
• Finally, Brand Activism! – with Philip Kotler
• Networks and Platforms: The New Means of Value Creation
• Who Won the World Cup? – Branding Analysis from SoccerBlog.com
•  Amazon’s Strategy Whiteboard: The Private Label Threat
• Amazon’s Strategy Whiteboard: Whole Foods Acquisition Disrupts Retail
• The Impact of Social Media on Customer Experience
• The Power Dynamics of Thought Leadership: From Expert to Celebrity
• What’s Your Chatbot Strategy?
• Branding Muhammad Ali: What Could Go Wrong?
• How Tesla can Avoid Becoming the Next Saturn
• Amazon and the Future of Retail
• The $300 House: Businesses Take Up the Challenge – with Vijay Govindarajan

INTERVIEWS

• Crowdsourcing, Innovation, and the Tyranny of Ideas – with Bastian Unterberg, Tim Aßmann, and Liz von Loewen
• What’s Next for Marketing? – with Sundar Bharadwaj
• When Logic meets Intuition: The Squircle – with Francis Cholle
• Ending the War Between Sales and Marketing – with Philip Kotler and Neil Rackham
• An Update on Social Media with Marc Opresnik
• Responding to the COVID-19 Challenge with Hanneke Faber, Unilever
• Post-COVID, It’s the Digital Experience with Paige O’Neill, Sitecore CMO
• The Rules of Platform Design with Simone Cicero
• From CSR to Corporate Responsibility with Stephen Hahn-Griffiths
• Brand Hacks and the Search for Meaning with Emmanuel Probst
• The Power of Ecosystems with Richard Straub
• The Healing Organization with Raj Sisodia
• The Infomediary Opportunity: How to Be a Trusted Advisor in the Age of Ecosystems with John Hagel
• Can Ads Save Humanity from Self Destruction? with Iain Patton
• Some Prescriptions For Human And Planetary Health with Hazel Henderson
• The Future of Branding is Activism with Unilever’s Hanneke Faber
• Who Won the Super Bowl LIII Ad Game?  with Dan Calpin
• Leadership and the Public Good with Philip Kotler
• Ranking America’s Most Just Companies with Martin Whittaker
• Algorithms, Democracy, and Capitalism with Scott Galloway
• Beyond the Triple Bottom Line with John Elkington
• Organic Growth: The CEO Challenge with Bernie Jaworski
• Open to Think with Dan Pontefract
• Growth IQ: The 10 Paths to Growth with Tiffani Bova
• Marketing in the Age of Alexa with Niraj Dawar
• Conscious Fashion with Anjana Das, CEO and founder of White Champa
• Brand Intimacy interview with Mario Natarelli
• Detonate with Geoff Tuff and Steven Goldbach
• The Global CMO with Greg Paull
• The Elements of Value with Jamie Cleghorn
•  The Trust Crisis: What Do Leaders Do Now? with Stephen M. R. Covey
• Strategy Beyond the Hockey Stick with Chris Bradley, Martin Hirt and Sven Smit
• The Four Horsemen with Scott Galloway
• Marketing Conscious Brands with Beatrice Pitocco
• The Non-Profit Marketing Challenge with Bob Freling
• Social Media Marketing: The Practitioner’s Guide with Marc Opresnik
• The Driver in the Driverless Car with Vivek Wadhwa
• Digital Twins, IoT, and the Future of Business with Sanjay Sarma
• W. A. Dwiggins: A Life in Design with Rob Saunders
• The War for the Soul of Capitalism with Philip Kotler
• Building the Internet of Things with Maciej Kranz
• Branding as a Job to be Done with Clayton Christensen
• The Road Ahead: Marketing’s Biggest Challenges with Bernie Jaworski (Part 2)
• The Road Ahead: Marketing’s Biggest Challenges with Bernie Jaworski (Part I)
• The Analytical Marketer with Adele Sweetwood
• Competing Against Luck with Taddy Hall
• Play Bigger: The How and Why of Category Design with Christopher Lochhead
• When Worlds Collide: Technology and Creativity An Interview with Nicole Yershon
• Good Charts with Scott Berinato
• Marketing and The CMO Survey with Christine Moorman
• Monetizing Innovation with Madhavan Ramanujam
• Marketing and the Millennial Mindset with Samantha Klein
•  Small Data, Big Impact with Martin Lindstrom
• The Platform Revolution with Geoffrey Parker and Marshall Van Alstyne
• The Rise of the Collaborative Economy with Jeremiah Owyang
• What Next? with Philip Kotler
• Scaling Trust: Marketing in a New Key with John Hagel III
• Customer Experience Design with Markus Giesler 
• Fearless Unlimited: The Making of a Social Impact Agency with Alex Bogusky, Dagny Scott, and Leslie Freeman
• Beyond Big Data: From Analytics to Cognition with Thomas Davenport

ART

Christian’s art has been shown around the world. See: www.sarkarart.com