What are we going to do now? The #forkintheroad which Buckminster Fuller warned us about is here now >> “Whether it is to be Utopia or Oblivion will be a touch-and-go relay race right up to the final moment… Humanity is in a final exam as to whether or not it qualifies for continuance in the Universe.”
What will it take to leap across the chasm and undo the destruction we’ve caused? Why can’t the UN fix it?
We’re hurtling into a state of climate emergency whilst we simultaneously face the convergence of the Wicked7.
What are the Wicked7? The world’s most urgent problems.
We’ve distilled over 200 problems into the Wicked7:
- The Death of Nature
- Hate & Conflict
- Power & Corruption
- Work and Technology
- Health and Livelihood
- Population & Migration
You can’t solve wicked problems. That’s what we’ve been led to believe. And for years, we haven’t. Solve them, that is.
Well, if not now, then when?
Wicked problems must have virtuous solutions. If any lesson has emerged from this COVID-19 pandemic, it is this: we must address the urgent problems of the world now, or perish. Why? Because COVID-19 is just the tip of the proverbial iceberg… the ecosystem of wicked problems will not wait.
After working on this idea for over a year, Philip Kotler and I kicked off the Wicked7 Challenge on April Fool’s Day, 2021.
Our first challenge? The Death of Nature.
Join us >>
P.S. – Bucky Fuller was wrong. Thanks to Sonmoy, one of our W7 advisors, we now see that there’s a triple fork in the road, and utopia is simply no longer an option. What we must fight for is survival.
Once again, it is useful to study the past to learn what applies here to our ecosystematic journeys. Of particular interest is the work of Donella Meadows, who taught us how to focus on having the most impact on a system (Bill Gates, listen up!) >>
Where to intervene:
12. Constants, parameters, numbers (such as subsidies, taxes, standards).
11. The sizes of buffers and other stabilizing stocks, relative to their flows.
10. The structure of material stocks and flows (such as transport networks, population age structures).
9. The lengths of delays, relative to the rate of system change.
8. The strength of negative feedback loops, relative to the impacts they are trying to correct against.
7. The gain around driving positive feedback loops.
6. The structure of information flows (who does and does not have access to information).
5. The rules of the system (such as incentives, punishments, constraints).
4. The power to add, change, evolve, or self-organize system structure.
3. The goals of the system.
2. The mindset or paradigm out of which the system — its goals, structure, rules, delays, parameters — arises.
1. The power to transcend paradigms.
Read all about it >>
Those of us who have been building digital communities know that we were simply trying to re-interpret and re-create the rules of real, living, communities. Wendell Berry had something say about this many years ago which applies to the “ecosystem builders” of today.
These “rules” or steps are not optional – you can’t pick or chose. All or nothing. Our survival as a species may depend on understanding this.
These are also the rules for sustainable development. Gandhian all the way.
Supposing that the members of a local community wanted their community to cohere, to flourish, and to last, they would:
1. Ask of any proposed change or innovation: What will this do to our community? How will this affect our common wealth?
2. Include local nature — the land, the water, the air, the native creatures — within the membership of the community.
3. Ask how local needs might be supplied from local sources, including the mutual help of neighbors.
4. Supply local needs first (and only then think of exporting their products, first to nearby cities, and then to others).
5. Understand the ultimate unsoundness of the industrial doctrine of ‘labor saving’ if that implies poor work, unemployment, or any kind of pollution or contamination.
6. Develop properly scaled value-adding industries for local products in order not to become merely a colony of the national or the global economy.
7. Develop small-scale industries and businesses to support the local farm or forest economy.
8. Strive to produce as much of their own energy as possible.
9. Strive to increase earnings (in whatever form) within the community, and decrease expenditures outside the community.
10. Circulate money within the local economy for as long as possible before paying it out.
11. Invest in the community to maintain its properties, keep it clean (without dirtying some other place), care for its old people, and teach its children.
12. Arrange for the old and the young to take care of one another, eliminating institutionalized ‘child care’ and ‘homes for the aged.’ The young must learn from the old, not necessarily and not always in school; the community knows and remembers itself by the association of old and young.
13. Account for costs that are now conventionally hidden or ‘externalized.’ Whenever possible they must be debited against monetary income.
14. Look into the possible uses of local currency, community-funded loan programs, systems of barter, and the like.
15. Be aware of the economic value of neighborliness — as help, insurance, and so on. They must realize that in our time the costs of living are greatly increased by the loss of neighborhood, leaving people to face their calamities alone.
16. Be acquainted with, and complexly connected with, community-minded people in nearby towns and cities.
17. Cultivate urban consumers loyal to local products to build a sustainable rural economy, which will always be more cooperative than competitive.
From a speech delivered November 11, 1994 at the 23rd annual meeting of the Northern Plains Resource Council.
A special thanks to the Business Ecosystem Alliance and Dr. Annika Streiber for hosting me on the topic of “Ecosystematic” – the forthcoming book co-authored with Philip Kotler:
Join Philip Kotler and myself as we kickoff this project to “save humanity from itself.”
WEBINAR >> April 1, 2021 >> 4 pm EASTERN / 10 PM EU
REPLAY available here >>