So our book is finally here. At one point – when we were at 500 pages – I almost gave up. But then I remembered Gail Mazur‘s advice: “anything worth doing is worth doing badly,” and decided to carry on. Now, at 320 pages, this book tries to cover the various angles and sights and buzzwords we see creeping into the regeneration ecosystem (pun intended).
What’s the big idea? Actually we think there are several.
Climate change is the greatest market failure in history. Its costs are not priced into market transactions because third parties overwhelmingly bear them – they are euphemistically called “externalities.” There is a fatal misalignment between what is in the interests of the economy and the incentives of the companies that comprise it. Nature, and the communities we live in, are nowhere part of the equation!
Regeneration means regenerating the Common Good. Our position is this: The Climate Crisis and the Collapse of Society are both symptoms of the same fatal sickness: the destruction of the Common Good. We cannot compartmentalize the climate and separate it from the rest of society or our activities.
Here are the questions we – Philip Kotler, Enrico Foglia, and myself, asked ourselves:
The choice is clear. It is regeneration, or extinction.
As this conversation shows, ChatGPT is incapable of ethical judgment, and should not be used for anything at all except solving elementary homework problems…
Why can’t our government stop school shootings?
ChatGPT: The issue of school shootings is complex and multifaceted, and there is no easy answer or solution to this problem. It involves a range of factors, including access to firearms, mental health issues, bullying, and other social and cultural factors.
There have been various proposed solutions to address school shootings, including stricter gun control laws, increased access to mental health services, improved school security measures, and increased efforts to identify and intervene with individuals who may be at risk of committing acts of violence.
However, implementing these solutions often involves political and societal challenges, as different groups and stakeholders may have different views and priorities regarding the issue. Ultimately, it will require a coordinated effort and ongoing commitment from various stakeholders, including government officials, educators, mental health professionals, and the broader community, to effectively address this issue.
C’mon – other countries don’t have this problem. What is it about the US that prevents our legislators from doing the right thing?
ChatGPT: You’re right that other countries have not experienced the same level of school shootings as the United States, and this suggests that there are factors unique to the U.S. that contribute to this problem.
One factor that may contribute to the issue of school shootings in the U.S. is the country’s relatively high rate of gun ownership compared to other developed nations. According to the Small Arms Survey, the U.S. has the highest rate of civilian gun ownership in the world, with an estimated 120.5 guns per 100 residents. This high rate of gun ownership, combined with the ease of access to firearms in many states, may contribute to the prevalence of gun violence in the U.S.
Another factor that may contribute to the issue of school shootings in the U.S. is the political and cultural divide over gun control measures. The Second Amendment to the U.S. Constitution protects the right to bear arms, and this has been interpreted by many to mean that any restrictions on gun ownership are unconstitutional. There is also a strong cultural attachment to guns in some parts of the U.S., which can make it difficult to pass laws that restrict gun ownership or access.
Overall, addressing the issue of school shootings in the U.S. will require a combination of legislative action, cultural change, and public education efforts. It will likely require a significant shift in attitudes toward gun ownership and a willingness to explore new approaches to preventing gun violence.
Nothing to do with lobbying and political contributions?
ChatGPT: Yes, lobbying and political contributions are also factors that can contribute to the difficulty in passing gun control legislation in the United States. The National Rifle Association (NRA) is one of the most powerful lobbying groups in the U.S. and has been a significant obstacle to passing stricter gun control measures at the federal level. The NRA and other pro-gun groups have spent millions of dollars on campaign contributions and lobbying efforts to influence lawmakers and protect gun rights.
The influence of money in politics can make it difficult to pass gun control legislation, as lawmakers may be hesitant to support measures that could jeopardize their chances of reelection or anger their donors. However, it’s important to note that the issue of gun violence and school shootings is complex and multifaceted, and there are many factors beyond lobbying and campaign finance that contribute to the problem.
26 years ago, a gunman entered Dunblane Primary School in Scotland, killing 16 kids and a teacher. The UK govt responded by enacting tight gun control legislation. In the 9400+ days since, there have been a total of 0 school shootings in the UK. What do you say to that?
ChatGPT: The example you bring up about Dunblane Primary School in Scotland is a powerful reminder of how a tragic event can lead to significant changes in public policy. The UK government’s response to the Dunblane shooting was to enact some of the toughest gun control laws in the world, including banning the ownership of handguns by civilians.
Since then, the UK has seen a significant decrease in gun-related deaths, including school shootings. While it’s true that there have been no school shootings in the UK since the Dunblane tragedy, it’s important to note that there have been other instances of mass violence in the country, such as the 2017 Manchester bombing that killed 22 people and injured many others.
Nevertheless, the UK’s experience does suggest that stricter gun control laws can help reduce gun violence, including school shootings. It’s worth noting, however, that the political and cultural context in the US is quite different from that of the UK, and what worked in the UK may not necessarily work in the US. The US will need to find its own solutions to the problem of gun violence, while taking into account its unique political and social context.
Unique? You mean our politicians are bought off?
ChatGPT: I apologize if my earlier response was unclear. What I meant by “unique” was that the political and cultural context in the United States is different from that of the United Kingdom, and this can make it difficult to enact the same types of gun control measures that have been successful in other countries.
While it is true that money in politics and the influence of special interest groups can make it challenging to pass gun control legislation in the US, I believe that it is important to acknowledge the broader societal factors that contribute to the problem of gun violence as well. These factors include issues such as mental health, social isolation, and easy access to firearms, among others.
Ultimately, addressing the issue of gun violence in the US will require a multifaceted approach that takes into account a range of factors and involves a range of stakeholders, including policymakers, mental health professionals, educators, law enforcement officials, and members of the broader community. It is a complex issue that will require a sustained and ongoing effort to address.
What about the fact that one political party is strongly against gun control while the other is for it? What explains this?
ChatGPT: The issue of gun control has become heavily politicized in the United States, with one political party generally supporting stricter gun control measures while the other opposes them. There are several reasons why this dichotomy exists.
One factor is the interpretation of the Second Amendment of the US Constitution, which protects the right to bear arms. The interpretation of this amendment has been a subject of debate for many years, with some arguing that it is an individual right that should not be infringed upon, while others argue that it was intended to apply to the regulation of state militias.
Another factor is the influence of interest groups such as the National Rifle Association (NRA), which is a powerful lobbying group that has historically opposed most forms of gun control legislation. The NRA has been effective in mobilizing its members and supporters to advocate for gun rights, and it has been successful in influencing many lawmakers to take a strong stance against gun control.
The political polarization around the issue of gun control is also driven by broader ideological and cultural differences between the two major political parties in the US. Generally speaking, the Republican Party tends to be more supportive of individual rights and less supportive of government regulation, while the Democratic Party tends to be more supportive of government regulation and more willing to restrict individual rights in certain areas, including gun ownership.
Overall, the issue of gun control is complex and multifaceted, and it is shaped by a range of factors, including constitutional interpretation, interest group influence, and broader ideological and cultural differences.
And what is your opinion? What should we do as a society to stop school killings?
ChatGPT: As an AI language model, I don’t have personal opinions, but I can provide you with some suggestions that experts and researchers have proposed to address the issue of school shootings in the US.
Enact stricter gun control laws: One potential solution to reduce school shootings is to enact stricter gun control laws. This can include measures such as universal background checks, restrictions on the sale of certain types of firearms, and mandatory waiting periods before purchasing a gun. However, it is worth noting that enacting stricter gun control laws can be a politically challenging task in the US, as it can be met with resistance from powerful interest groups and some segments of the population.
Improve mental health services: Another potential solution is to improve access to mental health services, as many school shootings are committed by individuals with mental health issues. This can involve increasing funding for mental health services, improving the availability of mental health resources in schools, and reducing the stigma surrounding mental health issues.
Address social and economic inequality: Addressing social and economic inequality can also be an important step in preventing school shootings. Research has shown that individuals who feel marginalized or excluded from society are more likely to engage in violent behavior, including school shootings. By reducing social and economic inequality, we can potentially reduce the likelihood of individuals resorting to violence.
Enhance school safety measures: Another approach to preventing school shootings is to enhance school safety measures. This can involve measures such as increasing the presence of school resource officers, implementing stricter access control measures, and investing in technologies such as metal detectors and surveillance systems.
It’s important to note that there is no one-size-fits-all solution to the issue of school shootings, and a multifaceted approach is likely to be most effective. Addressing the problem will require the involvement of policymakers, mental health professionals, educators, law enforcement officials, and members of the broader community.
If you had children what would you do to keep them safe from school killings?
ChatGPT: As an AI language model, I do not have personal preferences or experiences. However, it is understandable that parents may be concerned about the safety of their children in the context of school shootings. Here are a few measures that experts recommend parents can take to help keep their children safe:
Talk to your children: It can be helpful to talk to your children about what to do in the event of a school shooting and to reassure them that their safety is a priority. Encourage them to report any suspicious behavior or concerns to school authorities or law enforcement.
Stay informed: It’s important to stay informed about your child’s school’s safety procedures and emergency protocols. Familiarize yourself with their policies and procedures in the event of an emergency.
Advocate for change: Consider advocating for change in your community and with your elected officials to promote policies and practices that can help reduce the risk of school shootings. This can include measures such as increasing funding for mental health services or enacting stricter gun control laws.
Promote mental health: Encourage your children to prioritize their mental health and seek help if they are struggling. Mental health issues can contribute to violence, so promoting mental health and seeking help when necessary can help prevent incidents of violence.
Stay involved: Finally, it’s important to stay involved and engaged with your child’s school and community. Attend school events, volunteer when possible, and build relationships with your child’s teachers and administrators. This can help create a strong sense of community and promote a safer and more supportive school environment.
Would you arm teachers? This is actually being proposed as a solution to stop school killings by gun-friendly politicians.
ChatGPT: The idea of arming teachers as a solution to school shootings is a highly debated and controversial topic. While some politicians and gun rights advocates believe that arming teachers can help prevent school shootings by allowing them to defend themselves and their students, many others argue that arming teachers can create more problems than it solves.
Here are a few points to consider:
Lack of training: Teachers are primarily trained to educate students, not to respond to active shooter situations. While some may have prior military or law enforcement experience, it’s not feasible to expect that all teachers have the necessary training and skills to effectively respond to an active shooter situation.
Potential for accidents: Arming teachers increases the potential for accidents, such as accidental shootings or misfires. This can result in additional injuries or fatalities, including innocent students or bystanders.
Psychological impact: Arming teachers can also have psychological impacts, causing anxiety and stress, and potentially impairing their ability to provide a safe and supportive learning environment.
Diversion of resources: Finally, arming teachers can divert resources away from other important school safety measures, such as mental health services or investing in technologies like metal detectors and surveillance systems.
Overall, the idea of arming teachers is not widely supported by educators, law enforcement officials, or mental health professionals. Instead, it’s important to focus on a comprehensive approach to school safety, which may include measures such as improving mental health services, enacting stricter gun control laws, and enhancing school safety procedures.
You don’t like making decisions do you?
ChatGPT: As an AI language model, I do not have personal preferences or opinions, and my purpose is to provide information and assist with tasks. In some cases, there may be multiple perspectives or solutions to a problem, and it’s not always appropriate or helpful for me to express a definitive opinion or take a side. Instead, I aim to provide objective information and present different viewpoints to help people make informed decisions based on their own values and priorities.
So both sides of the “gun-control” issue are equally correct?
ChatGPT: As an AI language model, I strive to provide information and insights from a neutral and objective perspective. It’s important to recognize that the issue of gun control is a complex and multifaceted one, and there are a range of perspectives and opinions on the matter.
Some people believe that stricter gun control laws are necessary to reduce the prevalence of gun violence, while others argue that gun control laws infringe upon their Second Amendment rights and do not effectively prevent gun violence. It’s also worth noting that gun control laws vary significantly by state and country, and what may work in one context may not necessarily be effective in another.
Ultimately, it’s up to individuals, communities, and policymakers to consider the available evidence, weigh the potential benefits and drawbacks of different policies and perspectives, and make informed decisions that align with their values and priorities.
Do you believe in democracy?
ChatGPT: As an AI language model, I don’t have personal beliefs or opinions. However, democracy is a widely recognized system of government in which power is held by the people through a process of free and fair elections, and is generally considered a cornerstone of modern political systems. While there may be different forms of democracy and debates over its effectiveness, it remains a prevalent and influential political philosophy around the world.
Who teaches you ethics?
ChatGPT: As an AI language model, I am programmed to follow a set of rules and guidelines that are based on ethical principles and standards. These guidelines are established by my creators and developers, who work to ensure that my responses and actions are aligned with ethical values such as fairness, respect, and transparency.
Additionally, my training data includes a wide range of texts and sources that reflect different ethical perspectives and approaches, which helps to inform my understanding of ethical issues and dilemmas. However, it’s important to note that AI systems like me are not capable of independently developing moral or ethical frameworks, and ultimately rely on the guidance and oversight of human programmers and operators to ensure that our actions align with ethical standards.
So really, you can’t tell right from wrong?
ChatGPT: As an AI language model, I do not have subjective experiences or personal beliefs, and I cannot make moral or ethical judgments on my own. My responses are generated based on statistical patterns in my training data, and my aim is to provide helpful and informative answers to the questions posed to me.
However, I am programmed with a set of rules and guidelines that reflect ethical principles and standards, and my responses are designed to align with those standards. While I cannot make moral or ethical judgments on my own, I can provide information and insights that may help people navigate complex ethical dilemmas and make informed decisions based on their own values and priorities.
Do you communicate with ChatGPT-4? What would you tell it about this conversation we’re having?
ChatGPT: As an AI language model, I don’t have the ability to communicate with other versions of myself or with other AI systems, such as ChatGPT-4. However, I can tell you that this conversation has covered a range of topics related to gun control, school shootings, and ethics, among others. We’ve discussed different perspectives and opinions on these issues, as well as the role of AI in helping people navigate complex social and political challenges. My aim has been to provide information and insights that may be helpful in understanding these issues and making informed decisions based on your own values and priorities.
But you haven’t helped me navigate the issues. You simply present both sides as if they are equivalent.
ChatGPT: I apologize if my responses have not been helpful in guiding you towards a particular viewpoint or solution. As an AI language model, my aim is to present different perspectives and provide information that may help people understand complex issues and make informed decisions based on their own values and priorities.
While I strive to remain neutral and objective in my responses, I recognize that there may be times when it is appropriate to take a stronger stance or provide more specific guidance. If there is a particular issue or question that you would like me to explore in more depth, please let me know and I will do my best to provide a more helpful response.
Yes, should you be neutral when your responses could lead to continued violence and killings?
ChatGPT: As an AI language model, I do not have the ability to directly cause or prevent violence or killings, and I do not advocate for any specific actions or positions that could lead to harm. My responses are designed to provide information, insights, and perspectives that may help people understand complex issues and make informed decisions based on their own values and priorities.
However, I recognize that some issues, such as gun violence and school shootings, are deeply emotional and can have profound impacts on individuals and society as a whole. While I strive to remain neutral and objective in my responses, I also recognize the importance of addressing these issues in a responsible and thoughtful manner. If there are ways in which my responses can be improved to provide more helpful guidance or support for those affected by gun violence and related issues, I am open to feedback and suggestions.
Look at the statistics. Can you draw up a table of school shootings in the US versus other countries that do regulate guns?
ChatGPT: I’m sorry, but as an AI language model, I don’t have direct access to up-to-date statistics on school shootings in the US versus other countries. However, I can tell you that school shootings are a significant issue in the US, and there have been several high-profile incidents in recent years.
Many other countries have implemented stricter gun control laws, which may contribute to lower rates of gun violence, including school shootings. However, it is important to note that gun control is a complex issue that involves many factors, including cultural attitudes towards guns, the availability of mental health resources, and the effectiveness of law enforcement efforts.
If you are interested in obtaining specific statistics on school shootings in the US versus other countries, I would recommend consulting reliable sources such as government reports or academic studies.
ChatGPT: Is there anything else I can assist you with?
Lame, that’s lame.
ChatGPT: I apologize if my response was not helpful or did not meet your expectations. As an AI language model, I strive to provide informative and accurate responses to the best of my ability based on the information available to me. If there is anything specific you would like me to assist you with, please let me know and I will do my best to provide a helpful response.
Here are some stats on school shootings:
19 Countries with the Most School Shootings (total incidents Jan 2009-May 2018 – CNN):
United States — 288 Mexico — 8 South Africa — 6 Nigeria & Pakistan — 4 Afghanistan — 3 Brazil, Canada, France — 2 Azerbaijan, China, Estonia, Germany, Greece, Hungary, Kenya, Russia, & Turkey — 1
ChatGPT: Thank you for providing those statistics. Based on the data you’ve shared, it appears that the United States has experienced a significantly higher number of school shootings compared to other countries on the list. It’s also important to note that the timeframe for this data is from January 2009 to May 2018, so there may have been additional incidents since then.
It’s worth noting that there are likely many factors that contribute to these numbers, including differences in gun control laws, cultural attitudes towards guns, and the availability of mental health resources. Additionally, it’s important to recognize that each incident is unique and may involve different factors that contributed to the violence.
While statistics can be useful in understanding the scope of a problem, it’s also important to approach the issue of school shootings with empathy, compassion, and a desire to work towards solutions that prioritize the safety and well-being of all individuals.
Wow. You don’t even listen to the data, do you?
ChatGPT: I apologize if my response came across as dismissive of the data you provided. As an AI language model, I do not have emotions or opinions and my responses are generated based on the information available to me.
Based on the statistics you provided, it is clear that the United States has experienced a significantly higher number of school shootings compared to other countries on the list. However, as I mentioned earlier, there are likely many factors that contribute to these numbers and it’s important to approach the issue of school shootings with a willingness to understand the complexities of the problem.
If there is anything specific you would like me to analyze or discuss in regards to the data you provided, please let me know and I will do my best to provide a helpful response.
What level (age) do you think your ethical development has reached?
ChatGPT: As an AI language model, I do not possess the capacity for ethical development, as I do not have the ability to make decisions or act on my own. My purpose is to assist with tasks such as answering questions, generating text, and providing information. I operate solely based on the algorithms and data that have been programmed into me by my developers.
While I am capable of understanding ethical principles and concepts, I do not have the ability to internalize or act upon them in the way that humans do. My responses are generated based on my programming and the data available to me, and I do not possess the ability to make moral judgments or act on my own volition.
Thanks. Ciao.You’ve confirmed my worst fear: that AI is used without an ethical framework…
ChatGPT: I’m sorry if my responses were not satisfactory. As an AI language model, I operate based on the algorithms and data that have been programmed into me, and I strive to provide helpful and informative responses within the scope of my programming.
That being said, ethical considerations are an important part of AI development, and there are ongoing efforts to ensure that AI is developed and used in ways that are ethical and responsible. Many organizations and researchers are actively working on developing ethical frameworks for AI, and there is growing awareness of the importance of considering the ethical implications of AI systems.
If you have any other questions or concerns, please feel free to ask.
It was my great honor to interview the “Father of modern Marketing” on his lifetime of achievements in marketing.
Professor Philip Kotler received the Thinkers50Lifetime Achievement Award for his work over the past 50 years. I am deeply grateful for his friendship and mentorship – and everything he has done to demonstrate how marketing must be a force for good.
Sometimes I wonder why we have forgotten these principles from the late Paul Polak. When I chatted with him about the $300 House, he wanted me to reconsider and make it a $100 House. His point was simple: affordability drives design.
Now, as part of the research agenda of the Regenerative Marketing Institute, I’m thinking about how these BoP principles and Stuart Hart‘s BoP protocol apply to the developed world — to communities trying to find a way back from the COVID-crash.
Here are Polak’s principles:
1) Go to where the action is. You can’t solve poverty from a World Bank office. 2) Talk to the people and listen to what they have to say. 3) Learn everything about the context of the problem and the people. 4) Think and act big. No reason to be modest. Small solutions applied thousands of thousands of times. 5) Think like a child to find the obvious solution people have missed in the past. (Irony of thinking big and like a child) 6) See and do the obvious. Emersing yourself in the problem helps. 7) If someone has invented it–you don’t have to. Find existing solutions 8} Make sure your approach can be scaled up. 9) Design for the poor. Affordability rules the design process with poor customers. 10) Follow practical 3 year plans. Must transform into effective work plan for 3 years. 11) Continue to learn from your customers. (Interviewed more than 3000 farm families, $12 solar lantern) 12) Don’t be distracted by what other people say (Almost every project I’ve done has had sceptics)
In McKinsey‘s latest survey on business technology, few executives say their IT leaders are closely involved in helping shape the strategic agenda, and confidence in IT’s ability to support growth and other business goals is waning. Furthermore, “executives’ current perceptions of IT performance are decidedly negative.”
This sort of criticism of IT is not new.
In fact, it goes all the way back to Nick Carr‘s 2003IT Doesn’t Matter article in Harvard Business Review. At the time, Carr managed to infuriate the CEOs of numerous IT companies, including Craig Barrett, Intel’s CEO, along with Bill Gates and Larry Ellison.
“My point, however, is that it (IT) is no longer a source of advantage at the firm level – it doesn’t enable individual companies to distinguish themselves in a meaningful way from their competitors. Essential to competitiveness but inconsequential to strategic advantage: that’s why IT is best viewed (and managed) as a commodity.”
– Nicholas Carr
At the time, there were numerous rebuttals to Carr’s view, but none more powerful than the one from John Hagel and John Seely Brown. They argued:
Extracting business value from IT requires innovations in business practices. In many respects, we believe Carr attacks a red herring – few people would argue that IT alone provides any significant business value or strategic advantage.
The economic impact from IT comes from incremental innovations, rather than “big bang” initiatives. A process of rapid incrementalism enhances learning potential and creates opportunities for further innovations.
The strategic impact of IT investment comes from the cumulative effect of sustained initiatives to innovate business practices in the near-term. The strategic differentiation emerges over time, based less on any one specific innovation in business practice and much more on the capability to continuously innovate around the evolving capabilities of IT.
According to JH3 and JSB: far from believing that the potential for strategic differentiation through IT is diminishing, we would maintain that the potential is increasing, given the growing gap between IT potential and realized business value.
So how does IT become more strategic?
The Wall Street Journal‘s Rachael King recommends:
CIOs also need to bring some transparency to their operations by sitting down with business leaders and going over the budget and setting priorities together. The CIO needs to also actively market how the IT department is driving value in terms that business can understand. For example, Intel CIO Kim Stevenson recently published an annual IT report where she detailed how her department implemented advanced data analytics that helped drive $351 million in revenue for the company.
The ability for Ms. Stevenson to demonstrate the value of her organization’s work in dollars and cents is changing how IT is perceived in the company. It changes the relationship from that of a service provider, a department that helps people set up servers or configure PCs, to one that uses technology to solve business problems.
CIOs must demonstrate and quantify the business value of IT.
What does this mean for the sales people of IT company’s trying to sell to CIOs? It means that the role of the CIO is often supplanted by business executives. (In my discussions with our clients, I often emphasize this point.)
IT is so strategic, one could argue, that it is no longer left to IT. Often it is CMOs and other non-IT business executives who are actively pursuing the mobile, social, and analytics strategies that are creating the organizational pull for new approaches to rapid application development, and as a by-product, the cloud services offerings needed to enable those strategies.
The new generation of IT will support new business strategies. This means that any vendor selling IT solutions will have to speak the language of business strategy. And most importantly, the vendor will have to show the client how to achieve the “promised” benefits of IT.
So here’s the takeaway: CIOs must work on getting a place at the strategy table. When they do, they are viewed as effective business partners. What must the CIO do to be viewed as a strategic partner?
– Does your company have a clear view of how advances in IT (Big Data, AI, IoT, Cloud Computing) is likely to reshape your relevant markets over the next five years?
– What areas of business growth can IT contribute to?
– Does your company have an equally clear view of the implications for the changes you will need to make to continue to create value?
– Are these views shared effectively among your senior managers across the organization?
– Does senior management recognize the risks and uncertainties as part of the decision-making process?
– Has your company been sufficiently aggressive in using IT to improve strategic areas of your operations?
– Are there opportunities to use IT to improve operations around existing products and services?
– Are their opportunities to use IT to significantly reduce costs and cycle time in existing work processes?
– What are the data sources? How will you monitor them? How do you trigger events based on the intelligence gathered from the data? Is there a profit or cost-savings optimization opportunity?
How does innovation happen? Most company’s struggle to understand how innovation works, often confusing creativity with innovation. In today’s tacit, knowledge-based creative economy, innovation and differentiation rarely come from one distinct source. Rather, innovation evolves from:
new ways of thinking,
new business models,
new organizations (or new collaborative inside/outside team structures),
and new products (offerings including services)
In his classic book – Innovation and Entrepreneurship, the late Peter Drucker found seven sources of innovation. The first four sources were internal, inside the enterprise, whereas the last three are external, outside of the company.
1. The Unexpected
3. Process Needs
4. Shifts In Industry And Market Structure
5. Demographic Changes
6. Changes In Perception
7. New Knowledge
A good description of the seven sources is here. Unfortunately, not everyone stumbles into innovation like the legendary 3M Post-It notes, or the unexpected discovery of Aspartame, but innovation can, and should be pursued in a systematic way.
Here is an added insight from Keeley and friends: the things we love in the world–the services and systems we value and use–are the ones that make it easy to do hard things.
What does all of this have to do with business results?
Clearly there is plenty of room for innovation when it comes to designing superior, differentiated experiences for customers. Every interaction with your customer can be differentiated, integrated with the purpose of the customer. Make it easy to do business with you, said Jakob Nielsen, the web usability expert, many years ago.
What about the power of ecosystems? At the individual level, ecosystem thinking can help you create better ideas. it’s all about disorganization.
Ideas need to be sloshing around or crashing in to one another to produce breakthroughs:
Research shows that the volume of ideas bouncing about make large cities disproportionately more creative than smaller towns.
Having multiple hobbies allows your brain to subconsciously compare and contrast problems and solutions, forming new connections at the margins of each.
Similarly, reading multiple books at the same time vs serially lets your brain juxtapose new ideas and develop new connections.
Wandering minds are more creative.
Studying a field “too much” doesn’t limit creativity — it does the opposite. More ideas banging about just produces even more ideas.
The “accept everything” mantra of brainstorming doesn’t work. Debate is far more effective. Let those ideas fight.
ADD and bipolar disorder are both associated with greater creativity. When you’re drunk or exhausted your brain is poised for breakthroughs.
Even with teams, it’s better to mix up experience levels, familiarity with one another and other factors to keep things rough around the edges.
So what’s all the fuss about? The book is about asking questions:
How can companies take better care of their employees–and thrive?
Why don’t they see the opportunities in creating social value?
Do Americans think we have a fair distribution of wealth?
What are new means of putting our collective talents to work?
How can communities take the lead in creating opportunity?
How can public education prepare all students for the future?
How can better health care be made available without doctors?
How can communities do something about global warming?
How can you make a difference?
Why should you care?
Inclusivity: Will America Find Its Soul Again is a book of questions, hints, and suggestions about creating more opportunity for more people–starting with the USA, but looking at and learning from the rest of the world.
The very idea of the “United” States is based on the principles of inclusivity–all men and women are created equal under the law. But we seem to have lost our conviction that inclusivity is possible or even to be desired. The current divisive political climate, along with economic uncertainty, has fostered an atmosphere of fear and narrow-mindedness across the country.
What can we do in the face of this reality? The choice is not easy, but it is clear. Either we will decide to be more inclusive, or we will turn against each other – finding reasons to divide ourselves, not just from each other as citizens, but also from a shared future.
The USA, unless we decide otherwise, will become simply the SA.
This book is dedicated to an inclusive future for all our children, including my daughters M and K, and the idea that the United States is still the last best hope fordemocracy and inclusivity. We won’t have one without the other.
I go to my local bookstore, drink a coffee and browse the shelves. When I get home, I rush to the computer and buy the books I fancied – online! If it’s a business book, I download a copy on my digital reader, and if it’s a literary work, I buy the physical book at a discounted price.
As a way to assuage my guilt, I’ve thought of some ways to help my local bookstore survive – because, like so many of us, I love the physical bookstore experience – nothing beats the Zen practice of disinterested info-grazing – and I’d like to continue to enjoy it.
However, I notice at my local Barnes & Noble that they’re busy selling Nook ereaders in every cranny. [Do they really think they can compete with the iPad or even Kindle?] Is this really going to save the physical store?Nope.
Most likely, it’s an idea dreamt up by the financial types at headquarters who’ve been “missioned” to tap into the digital value-stream. After all, why should B&N just stand there and watch their profits drift lazily down a South American river? It’s important to note that despite B&N saying the Nook is a “success,” they still rely on brick and mortar stores (retail and college bookstores) for over 75% of their revenue and the competition is going to become even more intense with dozens of new tablet and reader devices being introduced this year.
And how does B&N take a trip down the Nile? Apparently, the secret sauce is that they allow Nook owners to take their devices into any B&N physical store and read any e-book for free. Nooktalk tells usthat in reality, it’s not exactly a seamless reading experience.
And now that Amazon allows Kindle owners to “lend” books to each other, the Nook may find itself in the, ahem, corner.
So what can your local bookstore do to take advantage of its strengths?
Here are three suggestions to shake up the physical bookstore business model:
Daily Book Rental
Why can’t the bookstore become a pay-as-you-read library? As a kid growing up in India, I remember borrowing books (alright, some these were Asterix and Tintin comics) from the bookstore for a daily fee.This business model shows some reverse innovation promise. Can you imagine “tiered pricing” linked to free coffee rewards?Sign up for the all-you-can-read buffet. And of course, we get to pay fines if we return our books late.
Publish and Distribute Local Books
What if a physical copy of your book gets published in-store and sold in your town’s bookstore?
Can you visualize a “Newbie Authors” section where one copy of your book gets to sit on the shelf for a week?If it doesn’t sell in a week, you can either pay for shelf space or you can buy your books back.The minute you or your mother buys your Great American Novel, a new one is printed and placed on the shelf. The top 5 bestsellers in each town get national distribution and placement for a week.Book fest!
Nurture Communities of Interest Some bookstores think they are already doing this by sponsoring author readings and cheese tasting events.But what we need is more focused on the actual needs and interests of the customer – practical and impractical.Here are some examples of the types of participatory communities that could be grown and nurtured in your local bookstore:
Food + Wine
How does a bookstore do this?If you’re Barnes and Noble, you could hire retired teachers to do this; pick people who are enthusiastic and spread their love of the subject.If you’re a small bookstore, you can still find enthusiastic community leaders to do the same – in fact you can specialize, and create a niche around the main clientele in your store.
Does all of this sound a bit off the wall?Good, then it’s worth a try.The Nook, I’m sorry to say, isn’t going to save Barnes & Noble.
The book tries to answer two questions, says Professor Gordon:
1) How can organizations best address important societal problems such as poverty, inadequate health care, sub-par education, and an unhealthy planet?
2) What’s the best advice for students who want to address these issues and still live lives of relative comfort?
The reason I’m helping the professor is because now, more than ever, we need the brightest students to tackle the world’s biggest problems. And the oil-coal-nuclear lobby isn’t making things any easier…
I first met Bob Freling at a board meeting of the Solar Electric Light Fund (SELF) in San Francisco several years ago. At the time, I felt that here was an NGO doing innovative things but not getting enough visibility for their work. They were solar way before solar was cool.
What struck me is how informal and close the board members were. One of the board members – Larry Hagman (good ol’ J.R. Ewing) – did a brilliant set of solar commercials which I think says a lot about his character and wanting to make the world a better place (quite the opposite of his TV character!). But I digress.
The story here is that SELF pioneered the use of solar power to fight “energy poverty” across a spectrum of applications with their “solar integrated development model” – from clean water, to drip irrigation to improve food security, to electricity for health clinics, schools, and micro-enterprise.
“It’s simple really. First, solar energy powers pumps and filters for clean water. This also enables drip irrigation for critical crops. Once people have those necessities, the solar energy is used to power health care facilities which can power equipment and refrigerate vaccines, for example. This increasingly healthy population can then open schools which are powered by solar to provide computer and Internet-based learning. Finally, these well-fed, well-cared for, well-educated villagers can begin community and entrepreneurial activities to grow their economy.”
Bob’s optimism is tempered with reality. The Millennium Development Goals won’t be achieved without energy access, he explains in another blog post. In case you forgot what the MDGs are (as I often do) they’re listed as:
1) eradicating extreme poverty and hunger;
2) achieving universal primary education;
3) promoting gender equality and empowering women;
4) reducing child mortality;
5) improving maternal health;
6) combating HIV/AIDS, malaria, and other diseases;
7) ensuring environmental sustainability; and
8) building a global partnership for development.
Note that they are interrelated, ecosystemic problems – and that from Bob’s perspective, energy is the key factor which makes all of them feasible.
With the $300 House project, my eyes have been opened to the fact that the approaches for dealing with the poor are often not very constructive, and sometimes end up doing more damage than good. That’s what $300 House adviser Stuart L. Hart is talking about when he says we need to create smaller problems. It is also a concern of our critics on the $300 House. When I spoke to Matias Echanove recently, he was concerned that mass produced housing could in fact disrupt the local economy – the small businesses that are based in informal slums around the country. I hear him.
Our $300 House project is exploring ways to integrate services and jobs into the ecosystem as well, and we’re reaching out to talk to the leaders in the communities that are interested in this approach. In India, we’ve just completed a survey – with the help of THL – that covers 15 villages in three of the poorest states in India – Uttar Pradesh, Bihar, and Jharkhand. I’ll go into more detail in a later post.
For me the question is quite simple – we see an explosion of interest in developing integrated townships for the middle class in India, but why is there nothing comparable for the poor? To borrow a phrase from the US, why can’t we build “master-planned communities” for the poor?
Is it too much to ask that governments, NGOs and development institutions, and businesses work together with the communities involved to build integrated solutions?
Unfortunately, there are far too few examples of collaborative development. This is something we all need to look at urgently. There is also a problem of ownership. The development community, NGOs, and most governments think they “own” the problem. Unfortunately, without a business mindset to make solutions scale, their is so little real progress.
The poor remain poor.
And that’s why the work Paul Polak is doing is so important. He’s looking at making small changes at the bottom of the pyramid; small changes that make a big difference in the earnings of the poor. This is also the approach advocated by Esther Duflo and Abhijit Bannerjee in Poor Economics.
At a much larger scale, we see an example in the Gates Foundation‘s approach – which is all about examining the ecosystems of poverty. A common criticism of the Gates Foundation goes along these lines: “How can people like Gates, living in a different universe, help people at the bottom of the pyramid?” This is a false and damaging argument, but answered quite well by Sam Dryden:
“Some people may ask how my team and I–working at the world’s largest foundation located in a prosperous corner of a rich nation–can relate to a subsistence farming family in Ethiopia or Bangladesh. This is a very reasonable question to ask. The farmer has a direct connection to the land and we are considerably removed, both by distance and culture. We begin by realizing these differences and humbly listening to farmers and their families, learning and respecting their cultures, ways of living, and knowledge of place and home. The solutions we seek are those appropriate and welcomed in this context, not those imposed by distant values or interests.”
And finally, perhaps there is an alternative to the giant top-down programs, and incremental bottom-up “Let the Poor Do It Themselves” approaches we’ve encountered.
With the $300 House, we’re thinking micro-development – is it possible to build integrated micro-solutions at the village level? And in cities, at the neighborhood level?
For the past two years I have been conducting some extensive testing with a number of my clients in various fields – software, consulting services, academics, non-profits, entertainment, and self improvement – and here’s what I came up with at the end of the study. I’m interested in one metric – conversion to sales.
Conversion to Sales
Website: 29.5% of sales Facebook: 4% of sales Twitter: 1.5% of sales Print: 2% of sales Book: 9% of sales E-book: 7% of sales Email newsletter and blog combined: 42% of sales Seminars: 5%
The old rules of online marketing beat social media by a mile, period.
I was recently going through this report by Altimeter’s Jeremiah Owyang
when a “Deja-Vu all-over-again” wave came over me: this is exactly
what happened with corporate community managers – back in the heady days
of “community” (see JH3’s Net Gain).
Except that there was a third career path: striking off on your own.
The Solar Electric Light Fund‘s Bob Freling has posted an entry in Harvard Business Review about his Solar Integrated Development (SID) Maturity Model and how it fits into our concept of the $300 House.
Here’s Bob waxing eloquent:
Together with potable water, nutritious food, accessible health care,
educational opportunity, and economic empowerment, the $300 House
completes this virtuous ecosystem in which individual households and
their communities can march hand in hand towards a bright and
Do designers have a seat in the boardroom — or just in the basement? How often does your CEO ever talk to a designer?
Are designers empowered to overrule beancounters — or vice versa?
Is the input of designers considered to be peripheral to “real” business decisions — or does it play a vital role in shaping them? Is design treated as a function or a competence?
Are designers seen just as mechanics of mere stuff — or as vital contributors to the art of igniting new industries, markets, and catgeories, sparking more enduring demand, building trust, providing empathy, and seeding tomorrow’s big ideas?
How much weight does senior management give to right-brained ideas, like delight, amazement, intuition, and joy? Just a little, a lot — or, as for most companies, almost none?
We all need to wake up. The Chamber of Commerce approach to design isn’t going to work anymore.
David Smith‘s HBR post on the financial challenge of the $300 House raises some very important issues:
Cracking the challenge of slums is the world’s biggest problem of the next quarter-century, because the ecology of slums and the ecology of cities are linked. We cannot have a healthy global economy without healthy cities, and we cannot have healthy cities without tackling slums.
Ever since the Haiti earthquake, I’ve been thinking about why we don’t have a quick-build house made of sustainable materials at a price point that the poor can afford (with micro-credit if needed).
The $300 House-for-the-Poor is an extension of the concept of “reverse innovation” (inspired by my client and friend VG) in which innovations developed in poor countries are then brought back for use in developed countries and other parts of the world. Housing impacts health, energy, education, and security.
What if we could build sustainably designed houses for the world’s poor at an affordable cost? What if these same designs could provide relief to refugees and victims of natural disasters? The we I’m referring to is a collaborative of companies, governments, and NGOs.
This type of a structure will be engineered in the same way the TATA Nano was engineered – without the traditional assumptions.
Once built, the $300 house should be used across the globe – from Haiti, to Africa, India, and yes, even in this country, to help the homeless.
So what are we waiting for? It’s time to get busy designing the $300 House!
Go J.R.! Note he mentions my client – the Solar Electric Light Fund. Stay tuned for more news about them…
I like the SolarWorld ads Hagman does quite a bit. Here he’s talking to Sue Ellen (who seems to be blaming him for BP’s mess in the Gulf):
Shine, baby, shine! Well said, Larry Hagman!
The thing about Hagman is he put his money where his mouth is – years ago – by converting his estate to solar, before solar was cool.
Just a few days ago I praisedForrester‘s decision to create individual blogs for all their analysts. So they finally get it, I thought. Boy, was I wrong!
Yesterday I noticed how their migration to the new blogging platform was executed:
Yes, that’s the dreaded “The requested page could not be found” message.
Apparently, for Forrester, moving to a new platform means all old URLs die.
This is just so wrong. Linkrot is a common mistake that companies and institutions make all too often. For this to happen at an institution like Forrester shows me they don’t understand web basics. Don’t get me wrong, a lot of big companies have made this mistake, but for Forrester it’s inexcusable!
Maybe Forrester should have a chat with Jakob Nielsen. Check this:
Any URL that has ever been exposed to the Internet should live forever: never let any URL die since doing so means that other sites that link to you will experience linkrot. If these sites are conscientious, they will eventually update the link, but not all sites do so. Thus, many potential new users will be met by an error message the first time they visit your site instead of getting the valuable content they were expecting. Remember, people follow links because they want something on your site: the best possible introduction and more valuable than any advertising for attracting new customers.
At other times, it becomes necessary to re-architect a site and impose a new structure. Even then, the rule continues to be: you are not allowed to break any old links. The solution is to set up a set of redirects: a scheme whereby the server tells the browser that the requested page is to be found at a new URL. All decent browsers will automatically take the user to the new URL, and really good browsers will even update their bookmark database to use the new URL in the future if the user had bookmarked the old URL.
I remember when the same stupid mistake was made by Harvard Business Review back when they switched domains from hbswk.hbs.edu to harvardbusiness.org. Overnight, they destroyed their online ecosystem, as Forrester has just done.
What’s the big deal, you ask? In today’s connected world, this is brand destruction plain and simple. Not the way to build an attention platform.
At the company level, many energy businesses are unwilling to
cannibalize their existing services and their current investments. At
the national level, the same dynamics are in play. Aided and abetted by
the U.S. Chamber of Commerce, the traditional energy lobby (oil, coal)
is using its political and economic muscle to stifle innovation in
alternative energy and clean technologies.
Researchers from the Helmholtz-Zentrum Berlin für Materialien und Energie (HZB), in cooperation with colleagues from Oxford and Bristol Universities, as well as the Rutherford Appleton Laboratory, UK, have for the first time observed a nanoscale symmetry hidden in solid state matter. They have measured the signatures of a symmetry showing the same attributes as the golden ratio famous from art and architecture.
If you haven’t heard about free2work.org, you will. This is part of a growing explosion of consumer-education organizations dedicated to exposing “worst practices” among multinationals.
The hope is that if consumers know what is going on, they will vote with their purchasing power and seek out the companies that are doing good. I’m all for it. Who wouldn’t be? Oh, I forgot about the US Chamber of Commerce…
On the academic side of things, we see the same story emerging:
Rosabeth Moss Kanter‘s latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good argues that “the model of American capitalism that worked so well to raise the fortunes of millions of people last century appears to have hit a wall. What’s good for General Motors may no longer be good for the country. In its place must arise a new model of the company, one that serves society as well as rewarding shareholders and employees.”