
…and your *ss will follow. Just saying.
The Diagram of the Human Mind, Robert Fludd, 1617
Regeneration + Ecosystem Strategy + Brand Activism + Innovation + Art
The following is the text of Prime Minister Mark Carney’s speech to the World Economic Forum in Davos, Switzerland on January 20, 2026. The mask is off. In case you didn’t know, Canada has already drawn up plans to defend itself from an invasion from the south.Is this the antidote to THUGPOWER?
It’s a pleasure — and a duty — to be with you at this turning point for Canada and the world.
I’ll speak today about the rupture in the world order, the end of the pleasant fiction and the dawn of a brutal reality in which great-power geopolitics is unconstrained.
But I submit to you all the same that other countries, in particular middle powers like Canada, aren’t powerless. They have the power to build a new order that integrates our values, like respect for human rights, sustainable development, solidarity, sovereignty and the territorial integrity of states.
The power of the less powerful begins with honesty.
Every day we are reminded that we live in an era of great power rivalry. That the rules-based order is fading. That the strong do what they can, and the weak suffer what they must.
This aphorism of Thucydides is presented as inevitable — the natural logic of international relations reasserting itself. And faced with this logic, there is a strong tendency for countries to go along to get along. To accommodate. To avoid trouble. To hope that compliance will buy safety.
It won’t.
So, what are our options?
In 1978, the Czech dissident Václav Havel wrote an essay called The Power of the Powerless. In it, he asked a simple question: how did the communist system sustain itself?
His answer began with a greengrocer. Every morning, this shopkeeper places a sign in his window: “Workers of the world, unite!” He does not believe it. No one believes it. But he places the sign anyway — to avoid trouble, to signal compliance, to get along. And because every shopkeeper on every street does the same, the system persists.
Not through violence alone, but through the participation of ordinary people in rituals they privately know to be false.
Havel called this “living within a lie.” The system’s power comes not from its truth but from everyone’s willingness to perform as if it were true. And its fragility comes from the same source: when even one person stops performing — when the greengrocer removes his sign — the illusion begins to crack.
It is time for companies and countries to take their signs down. For decades, countries like Canada prospered under what we called the rules-based international order. We joined its institutions, praised its principles, and benefited from its predictability. We could pursue values-based foreign policies under its protection.
We knew the story of the international rules-based order was partially false. That the strongest would exempt themselves when convenient. That trade rules were enforced asymmetrically. And that international law applied with varying rigour depending on the identity of the accused or the victim.
This fiction was useful, and American hegemony, in particular, helped provide public goods: open sea lanes, a stable financial system, collective security, and support for frameworks for resolving disputes.
So, we placed the sign in the window. We participated in the rituals. And largely avoided calling out the gaps between rhetoric and reality. This bargain no longer works. Let me be direct: we are in the midst of a rupture, not a transition. Over the past two decades, a series of crises in finance, health, energy, and geopolitics laid bare the risks of extreme global integration.
More recently, great powers began using economic integration as weapons. Tariffs as leverage. Financial infrastructure as coercion. Supply chains as vulnerabilities to be exploited. You cannot “live within the lie” of mutual benefit through integration when integration becomes the source of your subordination. The multilateral institutions on which middle powers relied— the WTO, the UN, the COP—the architecture of collective problem solving — are greatly diminished.
As a result, many countries are drawing the same conclusions. They must develop greater strategic autonomy: in energy, food, critical minerals, in finance, and supply chains. This impulse is understandable. A country that cannot feed itself, fuel itself, or defend itself has few options. When the rules no longer protect you, you must protect yourself. But let us be clear-eyed about where this leads. A world of fortresses will be poorer, more fragile, and less sustainable.
And there is another truth: if great powers abandon even the pretence of rules and values for the unhindered pursuit of their power and interests, the gains from ‘transactionalism’ become harder to replicate. Hegemons cannot continually monetize their relationships. Allies will diversify to hedge against uncertainty. Buy insurance. Increase options. This rebuilds sovereignty— sovereignty which was once grounded in rules—but which will be increasingly anchored in the ability to withstand pressure.
This classic risk management comes at a price. But that cost of strategic autonomy, of sovereignty, can also be shared. Collective investments in resilience are cheaper than everyone building their own fortress. Shared standards reduce fragmentation. Complementarities are positive sum.
The question for middle powers, like Canada, is not whether to adapt to this new reality. We must. The question is whether we adapt by simply building higher walls — or whether we can do something more ambitious.
Canada was amongst the first to hear the wake-up call, leading us to fundamentally shift our strategic posture. Canadians know that our old, comfortable assumption that our geography and alliance memberships automatically conferred prosperity and security is no longer valid.
Our new approach rests on what Alexander Stubb has termed ‘values-based realism’ — or, to put it another way, we aim to be principled and pragmatic. Principled in our commitment to fundamental values: sovereignty and territorial integrity, the prohibition of the use of force except when consistent with the UN Charter, respect for human rights. Pragmatic in recognising that progress is often incremental, that interests diverge, that not every partner shares our values.
We are engaging broadly, strategically, with open eyes. We actively take on the world as it is, not wait for the world as we wish it to be. Canada is calibrating our relationships, so their depth reflects our values. We are prioritizing broad engagement to maximize our influence, given the fluidity of the world, the risks that this poses, and the stakes for what comes next. We are no longer relying on just the strength of our values, but also on the value of our strength.
We are building that strength at home. Since my government took office, we have cut taxes on incomes, capital gains and business investment, we have removed all federal barriers to interprovincial trade, and we are fast-tracking a trillion dollars of investment in energy, AI, critical minerals, new trade corridors, and beyond. We are doubling our defence spending by 2030 and are doing so in ways that builds our domestic industries.
We are rapidly diversifying abroad. We have agreed a comprehensive strategic partnership with the European Union, including joining SAFE, Europe’s defence procurement arrangements. We have signed twelve other trade and security deals on four continents in the last six months. In the past few days, we have concluded new strategic partnerships with China and Qatar. We are negotiating free trade pacts with India, ASEAN, Thailand, Philippines, Mercosur.
To help solve global problems, we are pursuing variable geometry — different coalitions for different issues, based on values and interests. On Ukraine, we are a core member of the Coalition of the Willing and one of the largest per-capita contributors to its defence and security. On Arctic sovereignty, we stand firmly with Greenland and Denmark and fully support their unique right to determine Greenland’s future.
Our commitment to Article 5 is unwavering. We are working with our NATO allies (including the Nordic Baltic 8) to further secure the alliance’s northern and western flanks, including through unprecedented investments in over-the-horizon radar, submarines, aircraft, and boots on the ground.
On plurilateral trade, we are championing efforts to build a bridge between the Trans-Pacific Partnership and the European Union, creating a new trading block of 1.5 billion people. On critical minerals, we are forming buyer’s clubs anchored in the G7 so that the world can diversify away from concentrated supply. On AI, we are cooperating with like-minded democracies to ensure we will not ultimately be forced to choose between hegemons and hyperscalers.
This is not naive multilateralism. Nor is it relying on diminished institutions. It is building the coalitions that work, issue by issue, with partners who share enough common ground to act together. In some cases, this will be the vast majority of nations. And it is creating a dense web of connections across trade, investment, culture on which we can draw for future challenges and opportunities. Middle powers must act together because if you are not at the table, you are on the menu. Great powers can afford to go it alone. They have the market size, the military capacity, the leverage to dictate terms. Middle powers do not.
But when we only negotiate bilaterally with a hegemon, we negotiate from weakness. We accept what is offered. We compete with each other to be the most accommodating. This is not sovereignty. It is the performance of sovereignty while accepting subordination.
In a world of great power rivalry, the countries in between have a choice: to compete with each other for favour or to combine to create a third path with impact. We should not allow the rise of hard power to blind us to the fact that the power of legitimacy, integrity, and rules will remain strong — if we choose to wield it together.
Which brings me back to Havel. What would it mean for middle powers to “live in truth”?
It means naming reality. Stop invoking the “rules-based international order” as though it still functions as advertised. Call the system what it is: a period where the most powerful pursue their interests using economic integration as a weapon of coercion.
It means acting consistently. Apply the same standards to allies and rivals. When middle powers criticize economic intimidation from one direction but stay silent when it comes from another, we are keeping the sign in the window.
It means building what we claim to believe in. Rather than waiting for the hegemon to restore an order it is dismantling, create institutions and agreements that function as described. And it means reducing the leverage that enables coercion.
Building a strong domestic economy should always be every government’s priority. Diversification internationally is not just economic prudence; it is the material foundation for honest foreign policy. Countries earn the right to principled stands by reducing their vulnerability to retaliation.
Canada has what the world wants. We are an energy superpower. We hold vast reserves of critical minerals. We have the most educated population in the world. Our pension funds are amongst the world’s largest and most sophisticated investors. We have capital, talent, and a government with the immense fiscal capacity to act decisively. And we have the values to which many others aspire.
Canada is a pluralistic society that works. Our public square is loud, diverse, and free. Canadians remain committed to sustainability. We are a stable, reliable partner—in a world that is anything but—a partner that builds and values relationships for the long term.
Canada has something else: a recognition of what is happening and a determination to act accordingly. We understand that this rupture calls for more than adaptation. It calls for honesty about the world as it is.
We are taking the sign out of the window. The old order is not coming back. We should not mourn it. Nostalgia is not a strategy. But from the fracture, we can build something better, stronger, and more just. This is the task of the middle powers, who have the most to lose from a world of fortresses and the most to gain from a world of genuine cooperation.
The powerful have their power. But we have something too — the capacity to stop pretending, to name reality, to build our strength at home, and to act together. That is Canada’s path. We choose it openly and confidently. And it is a path wide open to any country willing to take it with us.
So: is this just more blah, blah, blah? Or is it the first step to when you admit you have a problem -telling the truth? Stay tuned.
At the Regenerative Marketing Institute, our mission is to advance the Common Good by promoting practices that regenerate communities, ecosystems, and institutions.
To realize this mission, we are assembling a diverse council of strategic advisers — individuals whose depth of experience, breadth of perspective, and track record of leadership extend far beyond a single industry or worldview. Hopefully, these advisers are not symbolic; but instead are active contributors to the thinking and strategy that will shape how regenerative principles are understood and implemented.
Regenerative practice is still emerging as a field. Definitions, frameworks, and measurement tools are evolving. Guidance from a diverse advisory network helps refine the language and frameworks we share with practitioners, leaders, and organizations so that regenerative ideas are rigorous, inclusive, and impactful. What matters is that we understand and learn from each other, and catalog the various roads to regeneration out there.
No single discipline holds all the answers.
By bringing together advisers from academia, business innovation, systems design, sustainability strategy, and culture, we create a cross-pollination of insights that reflects the interconnected challenges we seek to address. Our strategic advisers help ensure our initiatives are not only visionary but actionable — embedded in real world dynamics and capable of influencing business, policy, and community outcomes. They help us design processes, events, research, and learning experiences that are co-creative, not hierarchical, ensuring that solutions are context-based and rooted in the needs and aspirations of people on the ground.
Of course, not all advisers will collaborate in the same way or at the same pace. It’s a strategic garden – a shared intellectual soil in which we nurture new regenerative thinking.
That is the hope.

Our work on regeneration was recognized by the Thinkers50 organization. This helps validate our work at the Regenerative Marketing Institute and for that we are grateful.
Furthermore, we are glad to see regeneration as an emerging category in management thinking.
Our thinking is shaped by a very simple principle: there is no regeneration without the regeneration of the Common Good.

We have created monsters – by teaching extraction and exploitation. AI and robots, guided by these same principles will destroy what we call civilization. Machine capitalism and climate shocks are already leading to social collapse. Fascism has returned.
Governments and businesses will have to rethink everything.
Will government of the people, by the people, for the people perish from the Earth?
Our misleaders have failed us. It is up to us – starting with new leadership, new management, new principles, and new narratives.


Regenerative Japan? I’m going to be traveling to Japan for the first time – visiting EXPO 2025 OSAKA JAPAN and culture-watching… Along the way, I expect to meet new friends to discuss regeneration and wicked-problem exploration – from a Japanese perspective.
These are all topics we are exploring at the Regenerative Marketing Institute with Philip Kotler and Enrico Foglia.
If you have the time to meet, ping me on LinkedIn, and let’s chat.

The theme of our COMMON HOME conference is “Regenerating the Common Good” and our goal is to help advance a sense of urgency – the door to survival is shutting and we’re trying to stick a foot in – to slow things down.
Accelerating extinction isn’t a good business plan for anyone.
Very thankful to UCL’s Paolo Taticchi for helping us put the conference together in London. Thanks to Enrico Foglia and Philip Kotler – nothing would be happening without them. Thanks also to Assoholding – a steady partner in turbulent times.
And special thanks to all the incredible speakers – grazie mille!
Download the event program here >>

– What is regeneration?
– Why is it relevant for systems change?
– What are the opportunities of regeneration for systems change?
– What are the challenges of regeneration for systems change?
These are 4 questions I’m supposed to answer for a webinar in a few minutes. By way of preparation here are my “answers” >>
Here’s our definition from our book:
Regeneration is a process of rebuilding or renewal of the Common Good – taking an asset, resource, ecosystem, individual, family, organization, community, or place, from crisis and collapse to recovery and regeneration.

There are 9 Domains of the Common Good: Social, Economics, Nature, Work, Culture, Media, Law, Technology, and Politics.
The process of regeneration follows indigenous traditions: to protect, repair, invest, transform and learn – rooted in the pastand looking forward, seven generations ahead. Regeneration includes 5 Worlds, interconnected and interdependent, the individual, community, work, the Nation, and the Planet.
Because all our systems are interconnected –

and the root cause of why nothing changes is power and corruption. The Wicked 7 Project taught us that at the heart of all our problems is the existing power structure.

It’s not an opportunity – it is a matter of survival. As we collapse into fragmented regional economies, we’re going to find that systems thinking is the best hope we have for actually creating a life worth living – at a community level, or regional state level.
Here’s the before – our current state:

and the after:

Can you see why systems thinking is critical?
The challenge is leadership.
Our current state of leadership can rightly be called misleadership – because it does not advance the Common Good, but instead promotes self-interest, corruption, hate, nationalism, and drowns out the voice of the Planet. Because of their inaction and their inability to face the world’s most urgent problems, humanity retreats to narrow, parochial survivalism – a world of war and brute force. The rule of law is once again discarded on the trash heap of history, as our governments turn inward and increasingly more authoritarian and corrupt.
The systems around us are breaking—socially, ecologically, politically, and spiritually. Our world is fractured by inequality, poisoned by extraction, and divided by misinformation. The Common Good—our shared dignity, wellbeing, and future—is under assault.
By now it should be obvious to the public that our leaders are (for the most part) not interested in serving the Common Good. They are engaged in an ancient form of misleadership – maximizing value for themselves and their sponsors. If there’s one attribute which separates the regenerative leader from the traditional leader, it is their focus on the Common Good.
Our regenerative leadership model is an attempt to bring all the pieces together – systems-wide, and 5 worlds deep.

You are the future.
Fight for it.
There are enough wicked problems the planet has to deal with already, without adding or exacerbating the one we already have. Yet Comrade Trump and his fearless DOGE monkeys insist on breaking everything we hold dear as Americans.
What can be done?
Read our book. It’s timely and may spark a few ideas. There’s a reason the Republicans are banning books – they don’t want us to know that another world is possible.
Read as if our lives depend on it.
Read, and act.
MAGA is not regenerative. It is the make-believe world of American Empire – one that is collapsing under its own delusion. The outcome will be war, unless we decide to regenerate the Common Good – across this planet.
And so the enshittification of government accelerates our decline. Crapitalists aren’t interested in protecting our jobs, just their profits. Tariffs are an excuse for why we can’t compete.
Zombie corporations stumble around without a clue… our ideology is a death trap. The labor movement is coming back to life, but is it too late?
Inflation is a profit-making decision made by the owners of the corporation. Richard Wolff‘s simple yet clear analysis cuts through the B.S.
Dark MAGA is almost upon us.

Are you ready?
Hide your books, children.
As the world spirals into crazy, do you get the distinct feeling that you are powerless. Don’t. Our world is just programmed to make you feel that way.
A few days ago I stumbled upon this – “If you were going to take over society and keep humanity from reaching its full enlightened potential, how would you do it?” The question was asked by Rob Sidon of Common Ground.

Sound familiar?
Before we turn into crazy conspiracy theorists, let’s pause for a moment.
Why is everything such a disaster: our politics, mass deportations, the climate crisis, Ukraine, Gaza. COP 29, the World Cup,? How is it possible that on almost every single problem in the world, we make the wrong choice> Is it our flawed decision-making? Nope. Our democracy is doing exactly what our system was designed to do – protect the status quo and make the hyper-rich even more money.

There’s a lot more here.
Stay tuned for our book – Wicked Problems: What can we do in this Time of Collapse?
A brief analysis on the coming lobotomization of the US government, a textbook example of “elite capture” >>

Enjoy.
Read your banned books before they are taken away from you by the morality police.
Bye-bye Common Good.
Bye Democracy. Don’t cry for me, Argentina.
Another green corporate buzzword is making the rounds: “Nature Positive.”

But what does this really mean? More hot air? More inaction? More distraction?
The outcomes are what matter (and they don’t look good):

I’d like to see this chart going back four hundred years…
For the billionaires and other anti-socials who support accelerationism, your children will curse you – if they survive.

For the rest of us, it’s time to fight.
Is your company democracy positive? Or is it actively promoting fascism?
Start by voting for democracy.
If you want to understand Asian geopolitics today, watch George Yeo, former Singaporean cabinet minister. Highlights::
The US has little knowledge of China
“the US political system is decentralized and because of the need to win votes, it goes through emotional phases and is entering such a phase now where China is demonized out of mass emotion. There’s some manipulation behind the scenes, but it’s not based on knowledge.”
The US “don’t understand the nature of China”, the fact that China “is constantly building walls around itself because it is happy in its own homogeneity”. He says it is wrong for the US to believe that “China wants to displace them as the top dog in the world” and “trying to contain China, even pull it down” as a result. Not only is this a wrong understanding of China’s objectives but the US “may exhaust itself in the process and I don’t think it will succeed”. He says that with its tariffs and sanctions the US risks making the same mistake as China’s Qing dynasty and “become very weak”.
The primacy of the US dollar will break, and US actions are “bringing forward that day”
“the key event will be when the primacy of the US dollar breaks. We all know it’s going to break sometime or other because it’s abnormal. If it is 30 years from now, well, let’s drink and be merry. But if it’s five years, well, we’ve got to calculate, right? Do we know when the cookie will crumble? We don’t know. But the way the US is moving is bringing forward that day.”
It’s “bringing forward that day” because “they try to control countries by sanctions” and as a result more and more countries put counter-measures in place, putting themselves out of the grasp of the US.
China is not in trouble and “overcapacity” is “information warfare”
“there’s information warfare against China” and that he “doesn’t think” China is in trouble. “Look at the factories, look at the EVs, look at how terrified the Europeans are, accusing China of having overcapacity. I mean, how can you blame China for overcapacity when you have, when you’re taking liberties with yourself, having long summers and working short hours and you say no, no, no, no, no, you are working too hard! There are consequences. If families take liberties with their children, with themselves, there’s consequences.”
Asian societies’ “wholesomeness” is an advantage versus the West
“Look at Asia, look at China, look at Southeast Asia, look at India. There are people who are hardworking, who are obsessed over their children, who want to have of them a higher education, in order that the kids will have a better education, better health, a better life. […] They’ll do well and we’re lucky to be in the part of the world where strange values have not taken over societies. […] Why is America such a big market for drugs today? And I was watching the Eurovision contest… […] Parts of it, almost satanic. But it’s now part of the fashion in most of Europe. What is happening?
PM Lee talked about how we should keep all these woke things away from us as much as possible. (This is a problem for me – he equates woke with left-wing progressive stupidity, not justice.) Keep our societies wholesome. Keep our families intact. I mean, AI is very important, but AI cannot answer moral questions for us. In the end, it is every individual, every child who must make the choice. Be immersed in technology. Make use of it. But have our own sense of what it means to be a human being. So if we use that as a template to judge human society, I say we are very lucky to be in a part of the world where society is by and large wholesome and will do well.”
It’s critical for ASEAN to stick together and not be balkanized
“If we [ASEAN] don’t stick together, we’ll be balkanized and instead of becoming neighbours, become clients of big powers. Instead of using them, they make use of us. There’s always a threat.
Look at the Philippines now. The Philippines have legitimate disputes with China. Both sides have their cases. The Americans see an opportunity there. And jump in, and bring in the Japanese. And now Philippine politics is caught up in this […]
[China and the Philippines] had an agreement, a gentleman’s agreement with Duterte, which Marcos has repudiated. So OK, so they must find a new way to equilibrium. And make use of the Americans and not be made use of by the Americans. But it’s very difficult when you try to make use of a big power, you end up being made use of by them.”
Most countries in ASEAN do not want China to be an enemy
“Vietnam has made a very important decision to go with China”: “it was not well reported, but Vietnam has agreed that Hanoi will be linked to Kunming and Nanning by high-speed rail. This is big because each connection is tens of billions of dollars. And will change the topological configuration of logistics and supply chain and human movement for decades to come.”
Same with Indonesia, noting that “Prabowo’s first visit [was] to China” and that when he met Xi Jinping “it was Xiao Di talking to Da Ge. A little brother talking to big brother. But when we went to Japan, then it’s brother talking to brother.”
“Look at the other countries, Laos, Cambodia, Thailand, Malaysia, Brunei. No one wants China to be an enemy. And the Americans don’t understand this, yet. That because China is getting bigger and bigger for us, all of us want the Americans to be in the room. But if the Americans say no, you have to choose between China and us, then they say no, we can’t. How can we choose? I mean, China is where our bread is buttered, you know.”
WATCH.
Nothing has exposed our fake democracy more than Gaza.
Here’s Prof. Jeffery Sachs:
UPDATE: OOPS – censored
And just we’re all clear – this is how all our politics works.
No wonder we can’t do anything about Healthcare, or Guns, or Climate Change. All you have to do is follow the money – the legalized bribery we call lobbying.

But don’t take my word, here are the facts >> https://trackaipac.com
Chances are high your representative is a puppet.
Hop on the flywheel of corruption!
What do you do when the world is “evacuated of meaning”? This is the wicked problem Walker Percy concerned himself with.

The search is never over.
The “Common Good” refers to the collective well-being, interests, and benefits of a community. It emphasizes the importance of community values, resources, and goals that contribute to the overall well-being of the community. Decisions and actions that promote the common good are those that consider the needs and rights of all members of the community and seek to create a fair and just society. A city council, for example, allocates funding to improve public infrastructure such as roads, schools, and parks. This benefits all residents of the city and contributes to the common good by enhancing the quality of life for everyone.
In our latest book, we define the 9 domains of the Common Good, tied to the essential freedoms they provide:

The “Greater Good” refers to a perspective that makes decisions and choices that might require sacrifice or compromise on an individual or smaller group level in order to achieve a greater benefit for a larger number of people. The concept of the greater good often involves ethical considerations and the idea that certain actions are justifiable if they lead to significant positive outcomes for a larger portion of society, even if they might negatively impact some individuals or smaller groups.
The problem with the greater good is that the decision-making for the sake of achieving significant positive outcomes – is left to an elite. And this elite may not be serving the interests of the common good.
Authoritarian regimes – both on the extreme left and the extreme right – have used the idea of the “Greater Good” to justify imposing strict controls on society, limiting personal freedoms, and suppressing opposition. This is done in the name of maintaining social order (harmony?!) and achieving national unity.
Fascism and Communism both focus on nationalism, a strong centralized government and strongman leader, and often promote the supremacy of a particular race or nation. These regimes historically have justified their actions by claiming to pursue the greater good of the nation or the state, often at the expense of individual rights and freedoms.
Thus, authoritarian ideologies can lead to exclusionary policies that discriminate against certain groups deemed as threats to the nation or its interests. The “Greater Good” might be invoked to justify these policies, claiming that they are necessary for the security and prosperity of the dominant group. Such regimes use propaganda to manipulate public perception and present their actions as necessary for the greater good. This can involve distorting information and suppressing dissent to create a unified narrative that supports the regime’s goals.
At its worst, interpretations of the “Greater Good” have been used to advance ideas of racial or ethnic superiority, where one group is deemed as inherently superior and entitled to privileges at the expense of others. It is the rational behind hate-based politics – leading to separation – apartheid, institutional injustice, and genocide.
Don’t get fooled by the Greater Good – or long-termism, another form of greater-goodism.
As we destroy the Common Good, we build a Zero-Trust Society.
Just because you don’t like Al Gore, doesn’t mean he isn’t telling you the truth:
“…the climate crisis is a fossil fuel crisis. The solutions are going to come from a discussion and collaboration about phasing out fossil fuels. And there’s only so much longer they can hold this up and tie us down and keep us from doing the right thing.”
Fight. It’s time to regenerate this world.

So our book is finally here. At one point – when we were at 500 pages – I almost gave up. But then I remembered Gail Mazur‘s advice: “anything worth doing is worth doing badly,” and decided to carry on. Now, at 320 pages, this book tries to cover the various angles and sights and buzzwords we see creeping into the regeneration ecosystem (pun intended).
The book’s original title was Regeneration: The Future of Community, but as we went on, it ended up becoming Regeneration: The Future of Community in a Permacrisis World.
What’s the big idea? Actually we think there are several.
Climate change is the greatest market failure in history. Its costs are not priced into market transactions because third parties overwhelmingly bear them – they are euphemistically called “externalities.” There is a fatal misalignment between what is in the interests of the economy and the incentives of the companies that comprise it. Nature, and the communities we live in, are nowhere part of the equation!
Regeneration means regenerating the Common Good. Our position is this: The Climate Crisis and the Collapse of Society are both symptoms of the same fatal sickness: the destruction of the Common Good. We cannot compartmentalize the climate and separate it from the rest of society or our activities.
Here are the questions we – Philip Kotler, Enrico Foglia, and myself, asked ourselves:

The choice is clear. It is regeneration, or extinction.
Learn more at the Regeneration Marketing Institute >>
The legendary reggae band Steel Pulse (one of Bob Marley’s favorites) raises its voice to challenge the world to come together – a “movements of movements” – to save the Earth:
The song is a collaboration between Steel Pulse and The Wicked7 Project.
Special thanks to Jessica Lieng from the W7 Working Group for putting together the video. Maximum respect to Steel Pulse and David Hinds in particular!
Join us for the latest webinar from the Wicked7 Project >>
Join Philip Kotler and Christian Sarkar as we discuss the final wicked problem of the Wicked7 Project. With us for the webinar – a group of dynamic personalities from Palermo, Sicily:
– Leoluca Orlando. As Mayor of Palermo, Orlando’s extraordinary vision and courage has changed our understanding of immigration, tolerance, and the fight against corruption.
– Claudio Arestivo. A co-founder of Moltivolti – a unique regenerative business – which serves as an example for the future.
– Melania Memory Mutanuka. An immigrant from Zambia, she is an emerging leader with a purpose.
– Carmelo Pollichino. A passionate leader and the head of the non-profit Libera Palermo contro le mafie
– Francesco Bellina. An award-winning photographer and artist whose brilliant work on the problems of migration and exploitation are featured in leading newspapers such as the Financial Times and The Guardian.
It was my great honor to interview the “Father of modern Marketing” on his lifetime of achievements in marketing.
Professor Philip Kotler received the Thinkers50 Lifetime Achievement Award for his work over the past 50 years. I am deeply grateful for his friendship and mentorship – and everything he has done to demonstrate how marketing must be a force for good.

If you missed it, you may want to check it >>
It’s time to put aside our toys – our ideologies and guns – and look at this time in history as our final exam. This is a test, as Buckminster Fuller said, to see if we, the human species, deserve to carry on. COVID has shown us that we cannot find consensus on how to deal with the virus.
Time’s running out. Philip Kotler, Karthiga Ratnam, and I think it’s time for a movement of movements.
Learn more on the Wicked7 Project site >>

Join Philip Kotler and myself as we kickoff this project to “save humanity from itself.”
WEBINAR >> April 1, 2021 >> 4 pm EASTERN / 10 PM EU
REPLAY available here >>

The problem isn’t Trump. Philip Kotler and I explain in this article for The Institute of Art and Ideas >>
The legendary reggae band releases the 2012 version of the Barack Obama Song >>
The 2008 video version is here >>
I know what some of you are thinking – “Well, did America have a soul to begin with?” I happen to think it did. For me the soul of America is “We, the people…”
Furthermore, I’m quite sure that people, as defined by our founders, did not mean corporations. (See what Charles Handy has to say >>)
But to get back to the topic of inclusivity, I’d like to make a shameless plug for our new book, co-authored with University of Michigan’s Professor Michael Gordon, called Inclusivity: Will America Find Its Soul Again?
BUY now >>
Inclusivity: Will America Find Its Soul Again is a book of questions, hints, and suggestions about creating more opportunity for more people–starting with the USA, but looking at and learning from the rest of the world.
The very idea of the “United” States is based on the principles of inclusivity–all men and women are created equal under the law. But we seem to have lost our conviction that inclusivity is possible or even to be desired. The current divisive political climate, along with economic uncertainty, has fostered an atmosphere of fear and narrow-mindedness across the country.
What can we do in the face of this reality? The choice is not easy, but it is clear. Either we will decide to be more inclusive, or we will turn against each other – finding reasons to divide ourselves, not just from each other as citizens, but also from a shared future.
The USA, unless we decide otherwise, will become simply the SA.
This book is dedicated to an inclusive future for all our children, including my daughters M and K, and the idea that the United States is still the last best hope for democracy and inclusivity. We won’t have one without the other.
The book includes the following sections:
Let us know what you think!
P.S. – We don’t want this, do we?
Michael Gordon‘s book, Design Your Life, Change the World: Your Path as a Social Entrepreneur [A GUIDE for CHANGEMAKERS] is for changemakers – the people and organizations that want to make a difference in the world.

The book tries to answer two questions, says Professor Gordon:
1) How can organizations best address important societal problems such as poverty, inadequate health care, sub-par education, and an unhealthy planet?
2) What’s the best advice for students who want to address these issues and still live lives of relative comfort?
The reason I’m helping the professor is because now, more than ever, we need the brightest students to tackle the world’s biggest problems. And the oil-coal-nuclear lobby isn’t making things any easier…
Are you a changemaker? Go find out >>
P.S. – you can download the PDF version here >>

No one could have known that when a Tunisian fruit vendor set himself on fire in a public square, it would incite protests that would topple dictators and start a global wave of dissent. That’s the power of ecosystem disruption. The power of the Voice of the Planet (VoP).
More >>

Here’s the money quote:
Look back over the last hundred years and you’ll see the pattern. During
periods when the very rich took home a much smaller proportion of total
income — as in the Great Prosperity between 1947 and 1977 — the nation
as a whole grew faster and median wages surged. We created a virtuous
cycle in which an ever growing middle class had the ability to consume
more goods and services, which created more and better jobs, thereby
stoking demand. The rising tide did in fact lift all boats.
During periods when the very rich took home a larger proportion — as
between 1918 and 1933, and in the Great Regression from 1981 to the
present day — growth slowed, median wages stagnated and we suffered
giant downturns. It’s no mere coincidence that over the last century the
top earners’ share of the nation’s total income peaked in 1928 and 2007
— the two years just preceding the biggest downturns.

We’re losing our competitiveness, as well as our ability to lead.
There’s a growing sense in the business community that we must find a way to work together again. To do this, we have to reject political terrorism – the political brinksmanship which prevents us from finding common ground or even beginning to look for honest solutions. Howard Schultz, the CEO of Starbucks, recently created a stir when he suggested that it was time to halt all political donations. Warren Buffett did the same with his no-nonsense plea to raise his taxes.
Welcome to the third world, America! Looks like we’re headed on the fast-track back to serfdom. Brought to you in large part by the GOP and corporate Democrats.
Thanks, Adrian! Read the article here >>
And if you haven’t already, submit your ideas to the $300 House Open Design Challenge!
This chart by the folks at the Eurasia Group, got me thinking. Something just doesn’t make sense:

Then it hit me. This is a rather conventional way to screen for global opportunities. If we looked at other screens like “innovation potential,” “middle class expansion rate,” “Gini coefficient shrinkage,” or “corruption index,”you’d see a very different picture.
Seth Godin posts a very insightful blog entry on the HBR site. He’s talking about the challenges of marketing at the bottom of the pyramid:
When someone in poverty buys a device that improves productivity, the
device pays for itself (if it didn’t, they wouldn’t buy it.) So a drip
irrigation system, for example, may pay off by creating two or three
harvests a year instead of one.
Read all about it >>
The Solar Electric Light Fund‘s Bob Freling has posted an entry in Harvard Business Review about his Solar Integrated Development (SID) Maturity Model and how it fits into our concept of the $300 House.
Here’s Bob waxing eloquent:
Together with potable water, nutritious food, accessible health care,
educational opportunity, and economic empowerment, the $300 House
completes this virtuous ecosystem in which individual households and
their communities can march hand in hand towards a bright and
sustainable future.
Read the whole post The $300 House: The Energy Challenge >>