Just because you don’t like Al Gore, doesn’t mean he isn’t telling you the truth:
“…the climate crisis is a fossil fuel crisis. The solutions are going to come from a discussion and collaboration about phasing out fossil fuels. And there’s only so much longer they can hold this up and tie us down and keep us from doing the right thing.”
So our book is finally here. At one point – when we were at 500 pages – I almost gave up. But then I remembered Gail Mazur‘s advice: “anything worth doing is worth doing badly,” and decided to carry on. Now, at 320 pages, this book tries to cover the various angles and sights and buzzwords we see creeping into the regeneration ecosystem (pun intended).
What’s the big idea? Actually we think there are several.
Climate change is the greatest market failure in history. Its costs are not priced into market transactions because third parties overwhelmingly bear them – they are euphemistically called “externalities.” There is a fatal misalignment between what is in the interests of the economy and the incentives of the companies that comprise it. Nature, and the communities we live in, are nowhere part of the equation!
Regeneration means regenerating the Common Good. Our position is this: The Climate Crisis and the Collapse of Society are both symptoms of the same fatal sickness: the destruction of the Common Good. We cannot compartmentalize the climate and separate it from the rest of society or our activities.
Here are the questions we – Philip Kotler, Enrico Foglia, and myself, asked ourselves:
The choice is clear. It is regeneration, or extinction.
This week I interviewedCettina Martorana, a candidate in Sicily’s regional elections on the subject of regenerative politics.
Can politics be regenerative at all?
Martorana is a professional business woman who finds herself in an election because she was drafted by Caterina Chinnici – the candidate on the left for president of the Sicilian Assembly.
Here are five points I got out of our discussion:
Nature must be at the heart of all future decisions.
The climate crisis is an economic crisis and a social crisis.
Regeneration is an alternative to polarization
Regenerative politics is beyond left vs. right
Regenerative politics is based on problem solving
If our politics don’t engage the youth, what’s the point in politics at all? Martorana’s idea is simple: ask the students what they want and find ways to create opportunities for them. She does this through an old media format – comics!
But her message is serious.
Here is Martorana’s tree of regeneration – a symbol to capture the interconnected nature of all things in the community:
Martorana’s unique campaign is based on a deep understanding and empathy for the plight facing Sicily’s youth. Jobs and employment are scarce, and now with COVID and climate change, things may get much worse. As a problem-solver, she aims to explain why regenerative politics is not just a word, but the way forward.
It was my great honor to interview the “Father of modern Marketing” on his lifetime of achievements in marketing.
Professor Philip Kotler received the Thinkers50Lifetime Achievement Award for his work over the past 50 years. I am deeply grateful for his friendship and mentorship – and everything he has done to demonstrate how marketing must be a force for good.
Regenerative marketing is defined as marketing practices which nurture communities and build local prosperity over the long term. The outcomes of regenerative marketing include value creation for customers, employees, and local communities. Regenerative marketing practices must – by definition – build community wealth.
It’s time to put aside our toys – our ideologies and guns – and look at this time in history as our final exam. This is a test, as Buckminster Fuller said, to see if we, the human species, deserve to carry on. COVID has shown us that we cannot find consensus on how to deal with the virus.
Once again, it is useful to study the past to learn what applies here to our ecosystematic journeys. Of particular interest is the work of Donella Meadows, who taught us how to focus on having the most impact on a system (Bill Gates, listen up!) >>
Where to intervene:
12. Constants, parameters, numbers (such as subsidies, taxes, standards). 11. The sizes of buffers and other stabilizing stocks, relative to their flows. 10. The structure of material stocks and flows (such as transport networks, population age structures). 9. The lengths of delays, relative to the rate of system change. 8. The strength of negative feedback loops, relative to the impacts they are trying to correct against. 7. The gain around driving positive feedback loops. 6. The structure of information flows (who does and does not have access to information). 5. The rules of the system (such as incentives, punishments, constraints). 4. The power to add, change, evolve, or self-organize system structure. 3. The goals of the system. 2. The mindset or paradigm out of which the system — its goals, structure, rules, delays, parameters — arises. 1. The power to transcend paradigms.
I still think of Larry Keeley‘s 10 types of innovation – and think about how the model can be applied to social innovation – to meet the “unmet needs” of society.
The 11th type of innovation is purpose – to what ends are your capabilities and talents being deployed? Are you inclusive or is your company supporting new forms of apartheid? That is what Brand Activism, and by extension – the Wicked7 Project – are about.