This administration is evil. They destroy life on earth every chance they get. All for a few bucks…
That’s what you get with the GOP: rubber stamps (er, dodos) for industry.
Scientists can now go suck eggs.
Heckuva job, Bush! Here’s your contribution to world history:
Arctic
Greenland ice sheet will virtually completely disappear, raising sea levels by over 30 feet, submerging coastal cities, entire island nations and vast areas of low-lying countries like Bangladesh
Latin America
The Amazon rainforest will become dry savannah as rising temperatures and falling water levels kill the trees, stoke forest fires and kill off wildlife
North America
California and the grain-producing Midwest will dry out as snows in the Rockies decrease, depriving these areas of summer water
Australia
The Great Barrier Reef will die. Species loss will occur by 2020 as corals fail to adapt to warmer waters. On land, drought will reduce harvests
Europe
Winter sports suffer as less snow falls in the Alps and other mountains; up to three-fifths of wildlife dies out. Drought in Mediterranean area hits tourism
Africa
Harvests could be cut by up to half in some countries by 2020, greatly increasing the threat of famine. Between 75 million and 250 million people are expected to be short of water within the next 30 years
Final note: so what’s a scientists to do these days? They can work on building invisible clothes for Bush and Exxon-Mobil executives.
And now, a word from our sponsors:
Global warming is brought to you by the Bush administration and is generously underwritten by Exxon-Mobil.
China: Police State 2.0?
The opening ceremonies were spectacular. I’ll give them that.
But they were quite Orwellian as well…
Propaganda as theater. Theater as in the world stage.
Naomi Klein explains:
“The goal of all this central planning and spying is not to celebrate the glories of Communism, regardless of what China’s governing party calls itself. It is to create the ultimate consumer cocoon for Visa cards, Adidas sneakers, China Mobile cell phones, McDonald’s happy meals, Tsingtao beer, and UPS delivery — to name just a few of the official Olympic sponsors. But the hottest new market of all is the surveillance itself. Unlike the police states of Eastern Europe and the Soviet Union, China has built a Police State 2.0, an entirely for-profit affair that is the latest frontier for the global Disaster Capitalism Complex.”
What a disaster! Bring on the smog and mirrors.
P.S. – more on MacHistory here>>
Nurturing Your Business Ecosystem: Lessons Learned from SAP
JH3 and JSB have written an insightful piece for BusinessWeek titled: How SAP Seeds Innovation: SAP’s collaborative Web sites and discussion forums give its customers ways to learn from SAP business partners as well as from each other.
So why does SAP succeed where others fail?
According to Hagel:
1) SAP generated its ecosystem, which consists of customers, business partners, experts and independent parties by addressing the needs of the participants
and
2) it focused on the needs of individuals, not just companies.
There you have it: people first.
Read the entire article >>
Exxon & Peabody Coal: Crimes Against the Earth
Sit tight and listen keenly >>
This is not a joke… if you have children (or a conscience) please read this:
Twenty Years Later: Tipping Points Near on Global Warming
by James Hansen
Tomorrow I will testify to Congress about global warming, 20 years after my 23 June 1988 testimony, which alerted the public that global warming was underway. There are striking similarities between then and now, but one big difference.
Again a wide gap has developed between what is understood about global warming by the relevant scientific community and what is known by policymakers and the public. Now, as then, frank assessment of scientific data yields conclusions that are shocking to the body politic. Now, as then, I can assert that these conclusions have a certainty exceeding 99 percent.
The difference is that now we have used up all slack in the schedule for actions needed to defuse the global warming time bomb. The next President and Congress must define a course next year in which the United States exerts leadership commensurate with our responsibility for the present dangerous situation.
Otherwise it will become impractical to constrain atmospheric carbon dioxide, the greenhouse gas produced in burning fossil fuels, to a level that prevents the climate system from passing tipping points that lead to disastrous climate changes that spiral dynamically out of humanity’s control.
Changes needed to preserve creation, the planet on which civilization developed, are clear. But the changes have been blocked by special interests, focused on short-term profits, who hold sway in Washington and other capitals.
I argue that a path yielding energy independence and a healthier environment is, barely, still possible. It requires a transformative change of direction in Washington in the next year.
On 23 June, 1988, I testified to a hearing, chaired by Senator Tim Wirth of Colorado, that the Earth had entered a long-term warming trend and that human-made greenhouse gases almost surely were responsible. I noted that global warming enhanced both extremes of the water cycle, meaning stronger droughts and forest fires, on the one hand, but also heavier rains and floods.
My testimony two decades ago was greeted with skepticism. But while skepticism is the lifeblood of science, it can confuse the public. As scientists examine a topic from all perspectives, it may appear that nothing is known with confidence. But from such broad open-minded study of all data, valid conclusions can be drawn.
My conclusions in 1988 were built on a wide range of inputs from basic physics, planetary studies, observations of on-going changes, and climate models. The evidence was strong enough that I could say it was time to “stop waffling.” I was sure that time would bring the scientific community to a similar consensus, as it has.
While international recognition of global warming was swift, actions have faltered. The U.S. refused to place limits on its emissions, and developing countries such as China and India rapidly increased their emissions.
What is at stake? Warming so far, about two degrees Fahrenheit over land areas, seems almost innocuous, being less than day-to-day weather fluctuations. But more warming is already “in-the-pipeline,” delayed only by the great inertia of the world ocean. And climate is nearing dangerous tipping points. Elements of a “perfect storm”, a global cataclysm, are assembled.
Climate can reach points such that amplifying feedbacks spur large rapid changes. Arctic sea ice is a current example. Global warming initiated sea ice melt, exposing darker ocean that absorbs more sunlight, melting more ice. As a result, without any additional greenhouse gases, the Arctic soon will be ice-free in the summer.
More ominous tipping points loom. West Antarctic and Greenland ice sheets are vulnerable to even small additional warming. These two-mile-thick behemoths respond slowly at first, but if disintegration gets well underway it will become unstoppable. Debate among scientists is only about how much sea level would rise by a given date. In my opinion, if emissions follow a business-as-usual scenario, sea level rise of at least two meters is likely this century. Hundreds of millions of people would become refugees. No stable shoreline would be reestablished in any time frame that humanity can conceive.
Animal and plant species are already stressed by climate change. Polar and alpine species will be pushed off the planet, if warming continues. Other species attempt to migrate, but as some are extinguished their interdependencies can cause ecosystem collapse. Mass extinctions, of more than half the species on the planet, have occurred several times when the Earth warmed as much as expected if greenhouse gases continue to increase. Biodiversity recovered, but it required hundreds of thousands of years.
The disturbing conclusion, documented in a paper I have written with several of the world’s leading climate experts, is that the safe level of atmospheric carbon dioxide is no more than 350 ppm (parts per million) and it may be less. Carbon dioxide amount is already 385 ppm and rising about 2 ppm per year. Stunning corollary: the oft-stated goal to keep global warming less than two degrees Celsius (3.6 degrees Fahrenheit) is a recipe for global disaster, not salvation.
These conclusions are based on paleoclimate data showing how the Earth responded to past levels of greenhouse gases and on observations showing how the world is responding to today’s carbon dioxide amount. The consequences of continued increase of greenhouse gases extend far beyond extermination of species and future sea level rise.
Arid subtropical climate zones are expanding poleward. Already an average expansion of about 250 miles has occurred, affecting the southern United States, the Mediterranean region, Australia and southern Africa. Forest fires and drying-up of lakes will increase further unless carbon dioxide growth is halted and reversed.
Mountain glaciers are the source of fresh water for hundreds of millions of people. These glaciers are receding world-wide, in the Himalayas, Andes and Rocky Mountains. They will disappear, leaving their rivers as trickles in late summer and fall, unless the growth of carbon dioxide is reversed.
Coral reefs, the rainforest of the ocean, are home for one-third of the species in the sea. Coral reefs are under stress for several reasons, including warming of the ocean, but especially because of ocean acidification, a direct effect of added carbon dioxide. Ocean life dependent on carbonate shells and skeletons is threatened by dissolution as the ocean becomes more acid.
Such phenomena, including the instability of Arctic sea ice and the great ice sheets at today’s carbon dioxide amount, show that we have already gone too far. We must draw down atmospheric carbon dioxide to preserve the planet we know. A level of no more than 350 ppm is still feasible, with the help of reforestation and improved agricultural practices, but just barely – time is running out.
Requirements to halt carbon dioxide growth follow from the size of fossil carbon reservoirs. Coal towers over oil and gas. Phase out of coal use except where the carbon is captured and stored below ground is the primary requirement for solving global warming.
Oil is used in vehicles where it is impractical to capture the carbon. But oil is running out. To preserve our planet we must also ensure that the next mobile energy source is not obtained by squeezing oil from coal, tar shale or other fossil fuels.
Fossil fuel reservoirs are finite, which is the main reason that prices are rising. We must move beyond fossil fuels eventually. Solution of the climate problem requires that we move to carbon-free energy promptly.
Special interests have blocked transition to our renewable energy future. Instead of moving heavily into renewable energies, fossil companies choose to spread doubt about global warming, as tobacco companies discredited the smoking-cancer link. Methods are sophisticated, including funding to help shape school textbook discussions of global warming.
CEOs of fossil energy companies know what they are doing and are aware of long-term consequences of continued business as usual. In my opinion, these CEOs should be tried for high crimes against humanity and nature.
Conviction of ExxonMobil and Peabody Coal CEOs will be no consolation, if we pass on a runaway climate to our children. Humanity would be impoverished by ravages of continually shifting shorelines and intensification of regional climate extremes. Loss of countless species would leave a more desolate planet.
If politicians remain at loggerheads, citizens must lead. We must demand a moratorium on new coal-fired power plants. We must block fossil fuel interests who aim to squeeze every last drop of oil from public lands, off-shore, and wilderness areas. Those last drops are no solution. They yield continued exorbitant profits for a short-sighted self-serving industry, but no alleviation of our addiction or long-term energy source.
Moving from fossil fuels to clean energy is challenging, yet transformative in ways that will be welcomed. Cheap, subsidized fossil fuels engendered bad habits. We import food from halfway around the world, for example, even with healthier products available from nearby fields. Local produce would be competitive if not for fossil fuel subsidies and the fact that climate change damages and costs, due to fossil fuels, are also borne by the public.
A price on emissions that cause harm is essential. Yes, a carbon tax. Carbon tax with 100 percent dividend is needed to wean us off fossil fuel addiction. Tax and dividend allows the marketplace, not politicians, to make investment decisions.
Carbon tax on coal, oil and gas is simple, applied at the first point of sale or port of entry. The entire tax must be returned to the public, an equal amount to each adult, a half-share for children. This dividend can be deposited monthly in an individual’s bank account.
Carbon tax with 100 percent dividend is non-regressive. On the contrary, you can bet that low and middle income people will find ways to limit their carbon tax and come out ahead. Profligate energy users will have to pay for their excesses.
Demand for low-carbon high-efficiency products will spur innovation, making our products more competitive on international markets. Carbon emissions will plummet as energy efficiency and renewable energies grow rapidly. Black soot, mercury and other fossil fuel emissions will decline. A brighter, cleaner future, with energy independence, is possible.
Washington likes to spend our tax money line-by-line. Swarms of high-priced lobbyists in alligator shoes help Congress decide where to spend, and in turn the lobbyists’ clients provide “campaign” money.
The public must send a message to Washington. Preserve our planet, creation, for our children and grandchildren, but do not use that as an excuse for more tax-and-spend. Let this be our motto: “One hundred percent dividend or fight!”
The next President must make a national low-loss electric grid an imperative. It will allow dispersed renewable energies to supplant fossil fuels for power generation. Technology exists for direct-current high-voltage buried transmission lines. Trunk lines can be completed in less than a decade and expanded analogous to interstate highways.
Government must also change utility regulations so that profits do not depend on selling ever more energy, but instead increase with efficiency. Building code and vehicle efficiency requirements must be improved and put on a path toward carbon neutrality.
The fossil-industry maintains its strangle-hold on Washington via demagoguery, using China and other developing nations as scapegoats to rationalize inaction. In fact, we produced most of the excess carbon in the air today, and it is to our advantage as a nation to move smartly in developing ways to reduce emissions. As with the ozone problem, developing countries can be allowed limited extra time to reduce emissions. They will cooperate: they have much to lose from climate change and much to gain from clean air and reduced dependence on fossil fuels.
We must establish fair agreements with other countries. However, our own tax and dividend should start immediately. We have much to gain from it as a nation, and other countries will copy our success. If necessary, import duties on products from uncooperative countries can level the playing field, with the import tax added to the dividend pool.
Democracy works, but sometimes churns slowly. Time is short. The 2008 election is critical for the planet. If Americans turn out to pasture the most brontosaurian congressmen, if Washington adapts to address climate change, our children and grandchildren can still hold great expectations.
Check this as well:
Time to stop the greenwashing, and get to work.
Drill First, Think Later
The Republicans continue their desperate smear campaign tactics against Obama. And once again they shoot themselves in the foot.
In TIME:
How out of touch is Barack Obama? He’s so out of touch that he suggested that if all Americans inflated their tires properly and took their cars for regular tune-ups, they could save as much oil as new offshore drilling would produce. Gleeful Republicans have made this their daily talking point; Rush Limbaugh is having a field day; and the Republican National Committee is sending tire gauges labeled “Barack Obama’s Energy Plan” to Washington reporters.
Too bad Obama’s point actually illustrates the total ineffectiveness of the Republican “Drill now, think later” mindset (underwritten by Exxon and friends)…
McCain’s “straight-talk” express gets derailed again and again.
For my part I am now permanently mad at the Republicans for their crimes against the earth.
Brand Obama vs. Brand McCain
Can the U.S. Learn from Indian R&D?
Duke’s Vivek Wadhwa writes in BusinessWeek:
“…India is rapidly becoming a global R&D hub in several industries. Its scientists are doing sophisticated drug discovery for Big Pharma (BusinessWeek.com, 6/10/08). Its engineers are designing key components of jetliners for Boeing (BA) and Airbus; developing next-generation networking equipment for companies like Cisco Systems (CSCO); and building auto bodies, dashboards, and power trains for such vehicle manufacturers as General Motors (GM). Indian companies are also innovating for the Indian marketplace; witness the $2,500 car by Tata Motors (TTM).”
So how are they doing it?
Hint: it’s all about developing your company’s most valuable asset.
Watching Ecosystems: a blog about marketspace analytics
Announcing our new blog at www.ecosystemwatch.com >>
The idea is fairly simple: If you don’t understand the ecosystem you’re competing in, you can’t compete effectively…
The blog will cover the following topics:
– Blogosphere
– Branding Ecosystems
– Business Ecosystems
– Business Models
– Case Studies
– Disruption
– Ecosystem Maps
– Industry Ecosystems
– Influencers
– Innovation Ecosystems
– Political Ecosystems
– Product Ecosystems
– Social Networking
– Strategy
– Value-Networks
This is a natural offshoot of our Ecosystem Intelligence™ service; take a look…
Why India Will Beat China: Transparency Wins!
The Conrad Group’s William Nobrega writes in BusinessWeek:
“The advantage comes in the form of an entrenched and vibrant democracy that will ultimately drive India to outperform China socially and economically. Messy, frustrating, and more often than not agonizingly slow, India’s democracy would seem to be chaotic at the surface.”
India will eventually outclass China because of its property rights, rule of law, and IP protection, says Nobrega.
Meanwhile in the US: we’re busy protecting the flag and burning the constitution…
Disaster Capitalism: Naomi Klein and the Truth
The Shock Doctrine – or how to use war and other disasters to make money for special interests like the oil lobby.
See more on how this “state of extortion” technique plays in the aftermath of Katrina, or the wildfires in the west, or the use of conserved lands for agriculture.
Now, that’s the truth.
How to Measure Innovation
In some companies, you’ll hear senior executives spout this tired mantra: “Innovation is everyone’s job.” When that happens, head for the exit.
Now, the British are going to tell us how to measure innovation. The National Endowment for Science, Technology & the Arts (NESTA), a nonprofit organization that promotes innovation, wants to create a new index, one that will be industry-specific… blah, blah, blah.
I agree with their premise that traditional methods of measuring innovation, such as the amount of money thrown at R&D, don’t tell the entire story.
But their idea of implementing an industry-based “peer review in which company executives both help to define the innovation indicators and rate each other” is a joke.
Let’s see. Let’s ask the CEOs of Exxon, Chevron, Shell ,and BP to rate their industry on innovative approaches to solving the energy problem. Not funny, is it?
Clayton Christensen says the same thing in this article about creating new value networks.
So what should we measure? How about looking at results?
Can we identify disruptive entrants in an existing industry ecosystem? (Shameless plug: yes, we can – with Ecosystem IQ)
Hey, at least the British are trying. Better than our lame Department of Commerce.
BTW, BusinessWeek does have a Global Innovation Index worth looking at, but again, they’re looking at the establishment, the industry giants that are investing in innovation.
What I want to see is the game-changers. Where’s the next successful car company coming from? Is it Tata or Tesla?
We Can Solve It: Al Gore’s throws down the challenge of our time
Bill Gates and Philanthropy 2.0: shouting for the voiceless
Bill Gates’ greatest achievements lie ahead of him. And this time, he really is going to change the world.
Why? Because he understands that there are some things that just can’t be done by business or the marketplace.
His words:
95 percent — actually, 98 percent — of all medical research is done for rich people. It’s done for baldness, erectile dysfunction, cosmetic surgery. That’s where 98 percent of the researchers are working. …
So the voices of the poor are never heard in this marketplace system. That is, the needs of the poorest, they don’t speak in that prioritization, because they’re not paying for medicines. They can’t.
So today’s prioritization is totally for the richest, for the things that they speak by buying those various medicines for. And so as we take our money, which in total is, compared to the overall market, fairly small, and cause some shift in the favor of malaria, AIDS, tuberculosis, to the degree there’s a finite number of scientists in the world, then you could say, OK, there’s a little bit less on baldness.
Because our money is incremental, ideally you’d be growing the pool of scientists, because you have more money, more jobs, more opportunity there. But it is true that the needs of the very richest might get a tiny bit less attention as we cure tuberculosis.
It’s refreshing to hear this from a leader of Gates’ caliber.
Another point of note: Gates doesn’t want incremental innovation and since he knows the current model of medical research isn’t working, he’s ready to change it.
There’s a lot more on this new version of Gates here, here, and here. What I like about it is the fact that Buffet is on board with him, and that between the two of them, they’re going to redefine the meaning of philanthropy.
The Gates Foundation is focused, and rightly so, on health and development.
But there’s just one thing they’ve forgotten: energy.
As Bob Freling says, “Energy is a human right.” The point Freling makes every day is absolutely critical and one Gates needs to understand: “You can’t have X-rays, or crop irrigation, or vaccines, without electricity. And in places like Africa, the only effective way to get that electricity – when you’re off the grid – is solar power.” So the Gates Foundation is going to have to look at energy as well. And the sooner they do, the faster they’ll get there with their other objectives – food security, health care for the poorest of the poor, etc.
I can’t wait to see more billionaires get on the Philanthropy 2.0 bandwagon. What are you waiting for Larry Ellison? And how ’bout getting A.G. Lafley and the P&G open innovation nerds on board as well. Let’s cure malaria instead of whitening teeth. eh?
Go, Bill, Go.
Active Inertia: Why Good Companies Go Bad
The Economist has just begun a series on “big ideas” in management thinking. These may be the buzzwords of the past, but many of them are worth understanding.
Active Inertia. That’s how successful companies (and governments) lose their way. Here’s how Don Sull explains his idea:
My research suggests that companies fall prey to active inertia—responding to even the most disruptive market shifts by accelerating activities that succeeded in the past. When the world changes, organizations trapped in active inertia do more of the same. A little faster perhaps or tweaked at the margin, but basically the same old same old. Managers often equate inertia with inaction, like the tendency of a billiard ball at rest to remain immobile. But executives in failing companies unleash a flurry of initiatives—indeed they typically work more frenetically than their counterparts at competitors which adapt more effectively. Organizations trapped in active inertia resemble a car with its back wheels stuck in a rut. Managers step on the gas. Rather than escape the rut, they only dig themselves in deeper.
What Sull says is that we get trapped in our assumptions in the following areas:
Strategic frames: What we see when we look at the world, including definition of industry, relevant competitors and how to create value.
Processes: How we do things around here entailing both informal and formal routines.
Resources: Tangible and intangible assets that we control which help us compete, such as brand, technology, real estate, expertise, etc.
Relationships: Established links with external stakeholders including investors, technology partners or distributors
Values: Beliefs that inspire, unify and identify us.
So we just dig a deeper hole.
How do we get out of the mess? It starts with a sense of urgency.
By the way, this idea of active inertia applies at the individual level as well. How many of us go through life doing the same thing over and over?
How to Innovate like Google: Tom Davenport and Marissa Mayer
Two perspectives – one for Tom Davenport:
and the other from Google’s Marissa Mayer:
The “open-culture” thing is key. I wrote about this a while back in a not-so-subtle entry titled: “Google’s Product Development & Management Process Revealed” .
Greenwashing is the New Red, White, and Blue
How do you motivate your employees in this, the age of cynicism?
Instead of handing out Chinese-made flag pins to all their employees (yes, this actually happens) companies can start by supporting a few good causes.
The Economist has a nice write-up on companies taking this leap. A few examples:
– IKEA, the world’s largest furniture-maker, joins forces with Rainforest Alliance and WWF to promote forest certification in China by the Forest Stewardship Council
– Marriott International teams up with Conservation International and the Brazilian state of Amazonas to protect a big area of Amazon rainforest.
– Wal-Mart, the world’s biggest retailer, set up an ambitious programme in 2005 with the long-term aim of becoming a zero-waste, renewably powered enterprise.
OK. Does this mean that business is finally waking up to do the right thing?
Not exactly.
The real danger with the “greening of business” is hypocrisy, i.e. greenwashing:
So if your business is going to go green (and it should), make sure you don’t do it as a PR stunt.
If you do, your company just might end up here >>
Lessons Learned: Branding and Online Communities
Back in 2000 I was the leading an interesting experiment at one of the world’s largest software companies. The idea was simply this: if we build “communities of interest” around a specific topic (e.g. “database management,” or “innovation,” or “quality of experience”) we’ll be able to attract a significant number of our “target” audience and convert them to paying customers over time.
In a year and a half, we built seven distinct communities each supported by an ecosystem of vendors and partners. For four years we tried to make these communities work, and we did, with various levels of success. Along the way we learned several key lessons and I mention them here because while they seem basic, few companies ever seem to get them right:
Communities build Brand Equity
Unaided brand recognition for our company went from 12% to 84% within two years. Our “agency” did the survey and couldn’t believe the findings. Like most agencies, this one was focused on producing “creative” work rather than figuring out how to be useful to the consumer. Of all the sites we built, this was the only one which received “full funding” and was strongly supported ($) by the sponsoring business unit. It became a major hub in the ecosystem we were competing in, and we literally had about 50% of the “target audience” “opted-in” to our email newsletter. Furthermore, in terms of online referrals, this community accounted for as much as 40% (yes, forty percent) of referrals to the online store.
Communities are Self Segmenting
We learned we didn’t have to target or segment anyone. The content did the work for us. Because each community was “vertical” and concentrated on a specific subject, the only visitors we got were people interested in the topics we wrote about. In fact, the some of our more successful sites became the hub in the marketspace we were targeting.
Stop Selling, Start Learning
We didn’t push products on the sites. In fact, we tried hard not to sell. Instead, we focused on educational content from the world’s leading experts. The result, we had “stickiness” numbers even I couldn’t believe. On our best site, the average user spent over an hour per visit. And this number held up every month, for three years in a row. While we tried our best to teach, we also spent a considerable amount of time learning. I’d spend afternoons poring over site statistics – trying to figure out what was going on.
The 90/10 Rule applies
As we studied visitor behavior, we looked at content and author popularity, the clickthroughs and conversion rates, and resilience – which articles or discussions stood the test of time. Surprisingly, we noted that 5% of our authors drove 95% of our traffic. And 5% of our readers drove 95% of our sales. This was the pareto-principle on steroids (Richard Koch was right)!
Communities Drive Demand Generation
10X better than traditional online techniques like SEO and PPC. Our cost per lead was so low, our EVP of Sales couldn’t believe it. He became one of our biggest supporters.
Corporate Marketing is the Enemy
Don’t ever sell “communities” to a marketing department that thinks in terms of quarters and campaigns. As our communities took off, we experienced all sorts of difficulties, not from the outside, but rather from the corporate marketing staff. My boss believed that companies must drive traffic to their branded company URL, and not to a myriad of niche sites with funky names like linuxvalue.com (the site no longer exists, but it did work). Luckily my boss got zapped before I did, and I was able to keep the experiment going over four years and three different corporate marketing regimes. To this day, they don’t get it.
Forget the Wisdom of the Crowd, Focus on Thought Leadership
Communities are not necessarily social networks. We learned early on to allow the leading experts in the field to write about their pet peeves and passions. Sometimes they would come to “virtual blows” – one expert against the other – each presenting their views with wit and learning (and the occasional threat).
Manage the Ecosystem
After a year of slogging, we suddenly noticed that we didn’t have to worry about keywords or search engines ever again. We had become Google favorites. Almost anything we wrote about on any of the sites rose to #1 in Google and stayed there for years. Why? Because we had built a strong enough ecosystem- not a business ecosystem, mind you, but a consumer ecosystem. Our readers loved us. The experts loved us. Google loved us. What a game! All we had to do was focus on quality content. Our ecosystem became impenetrable. We had built a firewall against all competition. One example is particularly striking. Even after we stopped updating the site in question, we remained at #1 in Google for a highly competitive key phrase – not for a month or two, but for straight three years, after we had stopped touching the site at all!
There were a few more lessons we learned as well, but I think I’ve done enough jabbering for today. The end game for me was Double Loop Marketing™ and Ecosystem Intelligence™ – both direct offshoots of my time spent figuring out how to make communities succeed.
Humble Pie for Steve Ballmer and Tom Friedman
Two separate public incidents with similar overtones.
Today Steve Ballmer got pelted by a egg-throwing Hungarian nerd:
A few weeks earlier, on Earth Day no less, Tom Friedman gets a pie in the face:
Is this “The Wisdom of the Crowd”?
What I found interesting was the reactions of the “victims.” Ballmer cracked a joke and went on. Friedman took it a bit harder – walking off the stage in a huff.
Apparently, this is nothing new for Microsoft execs. Here’s a bonus clip from 2006:
Still, I don’t think this is funny. Especially in this day and age. What ever happened to old fashioned heckling?
Viewer-Driven TV Programming – Is PBS serious?
I think it’s a nice gesture that PBS is asking viewers for programming suggestions:
What would your prime time lineup look like? Would you emphasize news and public affairs programming over science and nature content? Would you make changes to existing shows? What kinds of new series and specials would you bring to the public airwaves?
When they meet in Palm Desert, CA, the executives should take a look at the suggestions, but I feel they should talk to each other as well.
Why? Because there are serious limitations to heeding the Wisdom of the Crowd.
I blogged about Nick Carr‘s take on this subject a while back: “What crowds are good for is producing average results that are not subject to the biases and other quirks of human minds.”
The PBS bigwigs have forgotten their mission. (Maybe not, since a lot of them are now Republicans; I have to confess, when I heard about that I was sure we were soon all going to be watching infomercials on PBS 24/7).
So let’s remind them what public television stands for. What’s the brand personality they need to be faithful to?
Seth Godin weighs in on this issue with a brilliant post about the purpose of the New York Times. Same deal for PBS.
So let’s ask: What’s important? What’s true?
Big opportunity for big stories, PBS. Go where the corporate media can’t go:
News, Education, and the Arts. And don’t forget to add “Global Warming” as a new category.
PBS, you knew that once.
Look what happened to Ted Koppel and Nightline. Or David Brinkley’s This Week. I’ll Fly Away. That’s commercial television. PBS, please don’t go there.
One more thing: make sure every show is archived online for viewing over the Internet. All the way back to the very beginning of PBS (including Mr. Rodgers’ Neighborhood). That would be a real public service. Heck, put ’em all on YouTube.
I’m a fan of customer feedback, but I’m a bigger fan of the customer experience.
Don’t mess this up, PBS.
Ranking Business Gurus: The Librarian’s Dilemma
Tom Davenport has done it again. He’s come up with a list of top business gurus in Rupert Murdoch’s Wall Street Journal.

Using the same methodology he used in his book, Tom tells us that things have changed. These are the new Big Idea boys in business.
Why all boys? Because the business world still seems to be sexist? Or maybe the women thinkers aren’t focusing on “selling” their ideas as much? Where’s Dorothy Leonard-Barton? Or Tammy Erickson, for that matter?
The Times has its own list of business gurus.
Accenture still points to the 50 Gurus that Tom Davenport came up for them a few years ago.
God is in the details. The issue I have is that Tom and H.J. have not really taken into account how Google works. They’re measuring quantity, not quality.
In terms of popularity, no one uses Lexis Nexis or the SSCI database, except for academics and librarians. So I’ve got to discount those two components of the guru index.
Let’s get less academic and try to measure who’s really getting attention. (By the way, Tom has a great book on that subject as well).
So to measure real-time popularity, here’s what I propose: let’s measure the influence network for each of these management gurus. Let’s see how far their reach extends in the ecosystem they’ve built with their ideas. Let’s look at who’s linking to them. Let’s look at their site traffic. Let’s compare their ecosystem rankings. Let’s take Google, Yahoo, and the blogs into account.
Stay tuned. We’re going to have some fun using our ecosystem mapping tool.
Bill Gates’ 2007 Harvard Commencement Address
Inevitably, we want to compare this to Jobs’ speech at Stanford.
I’m going to resist that temptation because I feel that Bill Gates has finally found a vision worthy of his (and Buffet’s) billions. And the irony is he had to look outside Microsoft to get it. Well done, Melinda Gates!
‘For what purpose?” he asks. Shouldn’t our best minds be more dedicated to solving our worst problems? Poverty, Clean Water, Sexism… Gates nails it (except for global warming; I suppose he’s left that to Al Gore).
My take: Harvard is failing us, as are our other institutions of higher learning, because they are not helping students develop an “informed conscience” as Gates calls it. Heck, they’re not even helping students develop an “un-informed conscience”!
Part 1
Part 2
Part 3
Part 4
Part 5
Steve Jobs’ 2005 Stanford Commencement Address
The Steve Jobs story: follow your curiosity, not your curriculum!
Why did Tata buy Range Rover and Jaguar?
Interesting analyses. We are going to see many more such mergers.
India and China are buying up brands.
We are going to see many more such mergers. These are “learning-acquisitions.”
Let’s see what Tata can teach Jaguar, and vice-versa. Value-engineering? Haven’t heard that terms since the 1980s…
Al Gore: Climate Warming 2.0
Go Al Go!
Olympic Torch Twittered out of San Francisco
Here’s how Twitter helped Team Tibet follow the secret torch route as authorities tried to hide the Olympic flame’s dash through San Francisco. It’s nice to see Twitter being put to serious use as a real-time communication tool for its customers.
You can add your voice to the chorus here >>

China has already lost!
Bishop Tutu stands up and tells it…
Will China develop Africa?
Because resource-rich Africa has been left out of the development plans of most Western companies, doesn’t mean that Africa won’t find a way to join the wave of globalization sweeping the world from Asia to Eastern Europe and South America.
So how will Africa do it? Through China and India.
This is a not good news for democracy:
In February 2007, Hu Jintao proudly announced the creation of a new special economic zone complete with the usual combination of export subsidies, tax breaks and investments in roads, railways and shipping. However, this special economic zone was in the heart of Africa—in the copper-mining belt of Zambia. China is transplanting its growth model into the African continent by building a series of industrial hubs linked by rail, road and shipping lanes to the rest of the world. Zambia will be home to China’s “metals hub,” providing the People’s Republic with copper, cobalt, diamonds, tin and uranium. The second zone will be in Mauritius, providing China with a “trading hub” that will give 40 Chinese businesses preferential access to the 20-member state common market of east and southern Africa stretching from Libya to Zimbabwe, as well as access to the Indian ocean and south Asian markets. The third zone—a “shipping hub”—will probably be in the Tanzanian capital, Dar es Salaam. Nigeria, Liberia and the Cape Verde islands are competing for two other slots. In the same way that eastern Europe was changed by a competition to join the EU, we could see Africa transformed by the competition to attract Chinese investment.
As it creates these zones, Beijing is embarking on a building spree, criss-crossing the African continent with new roads and railways—investing far more than the old colonial powers ever did. Moreover, China’s presence is changing the rules of economic development. The IMF and the World Bank used to drive the fear of God into government officials and elected leaders, but today they struggle to be listened to even by the poorest countries of Africa. The IMF spent years negotiating a transparency agreement with the Angolan government only to be told hours before the deal was due to be signed, in March 2004, that the authorities in Luanda were no longer interested in the money: they had secured a $2bn soft loan from China. This tale has been repeated across the continent—from Chad to Nigeria, Sudan to Algeria, Ethiopia and Uganda to Zimbabwe.
Read more here >>
Africa’s “imperialism challenges” will now come from the East.
Pranab Mukherjee, India’s Minister of External Affairs, talks a good game.
So why all the fuss over Africa? And why now?
Do China and India really care about African development?
Or is it the news that Africa is the new oil frontier.
Apparently Africa will account for 12% of global oil supplies in the next few years. And that’s not counting other mineral riches…
Don’t be too eager, Africa. Trust, but verify – as someone once said. And heed this African saying: If a little tree grows in the shade of a larger tree, it will die small. But if a little tree stands side by side with a larger tree, you have the start of a forest.
Steel Pulse: Global Warning + EarthJustice
see this >>
Stop Bush’s Forest Giveaway
Idaho contains more unspoiled wild forest than any state outside Alaska, providing the last intact forest habitat for countless fish, wildlife, and plant species. These areas are enjoyed by hunters, anglers, hikers, and all who treasure the backcountry. Yet the Bush administration is making a play in its last days to hand this natural gem over to its friends in the oil, natural gas, timber, and mining industries by weakening the Roadless Area Conservation Rule protections that currently guard it.
The administration’s proposal will open the door to logging millions of pristine acres, risk dangerous toxic contamination from mining, degrade clean fish-bearing streams and important wildlife habitat, and fail to live up to the public’s overwhelming desire to protect all of these areas for future generations.
This forest giveaway could lead to 545 million tons of phosphate being mined on nearly 8,000 unspoiled acres near Grand Teton and Yellowstone National Parks. Any increase in phosphate mining would worsen the already serious problem of selenium poisoning in local streams and aquifers. Selenium is an extremely dangerous contaminant known to cause birth defects, which bio-accumulates in the food web — persisting for centuries after entering the environment.
Six million acres of wild forest or a toxic waste dump? The choice should be clear to any American who values our natural treasures and takes their responsibility to future generations seriously.
Stand up for this glorious and irreplaceable wild forest! Let the Bush administration know that you are against removing Roadless Rule protections for the forests of Idaho. And hurry! The administration is only accepting public comments until April 7th.
Go deh >>
Theater of the Absurd: China stages “monk violence”?

in case you wondered why these “Tibetan monks” were so violent in Lhasa….

A Theme Song for Tibet: Get Up, Stand Up (Stand Up for Your Rights)
David “Dread” Hinds (Steel Pulse), Sly & Robbie, Aswad, Ini Kamoze and Dennis Brown… mash it!
And here’s the original version by Robert Nesta:
Get Up, Stand Up!
Rice Revolution Ahead?
From the NYTimes >>
“Rising prices and a growing fear of scarcity have prompted some of the world’s largest rice producers to announce drastic limits on the amount of rice they export.”
And The Economist >>
I remember when Indira Gandhi was kicked out of office when the price of onions got too high. And rice is the staple food of most of Asia… It’s all about the price of rice.
And then there’s Marie Antoinette who, it turns out, did not say: “Qu’ils mangent de la brioche” (let ’em eat cake)…
Earth Hour
More fun facts:
The average American produces about 20 tons of the major greenhouse gas carbon dioxide (CO2) every year. That might sound like a lot — and Americans do have among the biggest carbon footprints in the world — but the entire world emits around 27 billion tons of CO2 each year, through transportation, electricity use, deforestation.
So now we have Earth Hour.
Let’s rearrange the deck chairs…
Chinese Democracy: Patriotic Education

The Economist story Welcome to the Olympics states:
“Resenting criticism of its handling of unrest in Tibet, China wages a gruesome propaganda offensive…”
“Meng Jianzhu, China’s most senior police official, also toured Lhasa on March 23rd and 24th. His words were not encouraging. Monasteries, he said, should step up “patriotic education”—ie, a much resented government-led campaign that requires monks to state their rejection of the Dalai Lama, who is hugely revered in Tibet.”
Patriotic Education? Sounds a bit like our Republicans…
Nice.
Read this report as well: “Trashing the Beijing Road”
As the Earth Lay Dying…
Here are three stories I came across in the last week or so:
1. Chinook Salmon Vanish Without a Trace – “The Chinook salmon that swim upstream to spawn in the fall, the most robust run in the Sacramento River, have disappeared. The almost complete collapse of the richest and most dependable source of Chinook salmon south of Alaska left gloomy fisheries experts struggling for reliable explanations — and coming up dry.”
Here’s my explanation. Apparently this kind of thing happens up and down the Pacific coast of California.
2. Why are thousands of bats dying in New York? – “Bats in New York and Vermont are mysteriously dying off by the thousands, often with a white ring of fungus around their noses, and scient ists in hazmat suits are crawling into dank caves to find out why.”
3. Massive ice shelf collapsing off Antarctica – “Scientists are citing ‘rapid climate change in a fast-warming region of Antarctica’ as the cause of an initial collapse of the Wilkins Ice Shelf. The damage got started at the end of February when an iceberg dropped off and triggered the “runaway disintegration” of a 160-square-mile portion of the 5,282-square-mile shelf.”
Why is it that we’re still sitting here doing nothing?
I’m amazed at companies like Exxon Mobil – they still try to shirk their responsibility for the damage they cause…
And here’s a story about the Japanese whalers – they’re ready to kill Moby Dick!
Wait, there’s more >>
Please pass the popcorn.
The Ghost of Tiananmen: China, Tibet and the Olympics

When I was a kid in India, one of the fondest memories I have is of a family vacation in the foothills of the Himalayas – eating at a tiny Tibetan roadside dhaba, being fed tons of cho-cho-momo and heaping piles of noodles. The food was great, but what struck me was the poor Indian peasant family sitting across from me eating their fill as well. Why? because the food was so cheap and so good that everyone could afford to eat well. I’ve never forgotten that day.
The family that ran the dhaba were refugees from Tibet, and I was fascinated by the store, the food, and the way they used an abacus to add up the transactions as they happened. That day I became a believer in a free Tibet.
I wrote earlier about China’s country branding issues and the upcoming Olympics.
I’ve also written about how to measure democracy with the “Journalists-in-Jail Index.”
And now we have pictures of the Chinese government beating up on Tibetans splashed across the pages of every major newspaper and magazine.
And don’t forget YouTube:
Here we go again.
This time Chinese officials are blaming the Dalai Lama for the violence. Give me a break. They’ve even got an army of bloggers and hackers working the media sites posting “pro-chinese” accounts all over the place.
Bush, of course, is silent. He knows that China’s in Tibet for the uranium.
I get a feeling the sponsors of the Olympics are in for a rough ride. Here are the brands which stand to get a black eye:
Coca-Cola
McDonalds
General Electric
Visa
Johnson and Johnson
Kodak
Samsung
Panasonic
Atos Origin
Lenovo
ManuLife
Omega
And let’s not forget the Olympic brand itself. This could do it in completely!
Stay tuned and sign a petition>>
UPDATE: More video >>
Video: Ricardo Semler’s Open-Capitalism
I’ve been following Ricardo Semler for many years now.
In 1993, in a fit of madness I slipped a copy of Maverick into the hands of Riley Bechtel – thinking as I did at the time, that this is the only way to get Bechtel to re-engineer itself. Of course I was a little too naive…
Today I don’t think I could work at Semco because I’d rather work for myself. But if I had to get a corporate job again (heaven forbid) I’d choose Semco.
Question: when are they opening a “Semco-proper” office in the US? You can check Semco’s company history here.
Anyway, the revolution has happened and it was televised. Here’s what to expect:
And definitely check this out >> (Journeyman Pictures doesn’t understand YouTube – hence the “Embedding disabled by request”)
Open-capitalism is thriving at Semco, and one of these days, it will show up in your industry. What strikes me though is the fact that this model can be used in non-profits, in government (are you listening, Barack Obama?) and even in the fields without hope – like education. Apparently Bill Gates’ foundation is keeping close tabs on Semler’s schooling experiment.
Online Brand Monitoring: A survey of marketspace analytics vendors and why they fall short
From GE to Target, from IBM to Best Buy, companies of all stripes and sizes are struggling to quantify the effects of Web 2.0 on their companies. What are the blogs saying? Are they positive or negative? What’s happening on Second Life? Where are our customers congregating? Who are the influencers in the marketspace?
The result of this anxiety is a new booming business in “marketspace analytics”—companies that profess to track your brand over time and alert you to news (bad or good) in real time.
Given some of the new findings about buzz in the blogosphere (positive online buzz for cars and trucks doesn’t necessarily translate to volume sales) you have to ask, are they wasting their time?
My take on this is somewhat biased. I view all of these brand monitoring products as the online equivalent of the traditional press-clipping tracking function the PR companies used to cling to as a way to justify their existence.
That said, online brand building is a critical competence for today’s marketer. What matters is not online buzz which is a temporary spike in attention, but what that buzz does to your position in your online ecosystem.
Your competitive position in your ecosystem determines your destiny:
• How do you and your competitors compare in terms of return on marketing investments and relative share of the ecosystem?
• How are the leaders making money, and what is their approach in the ecosystem?
• What is the full potential of your business position in the ecosystem?
• How big is your marketspace—the size of the ecosystem you want to compete in?
• Which parts of the ecosystem are growing fastest?
• Where are you gaining or losing share in the ecosystem or sub-ecosystems you compete in?
• What capabilities are creating a competitive advantage for you in the ecosystem?
• Which capabilities need to be strengthened or acquired to help you compete in the ecosystem?
Because we couldn’t find anything to help us with these questions, we decided to build it ourselves. That’s how our Ecosystem Intelligence™ service came into existence:
(i) to help measure a company’s position in the ecosystem(s) it competes in, and
(ii) to help improve that position in the marketspace over time
Now let’s check out some of the competing brand monitoring vendors:
Biz360: provides customer opinion measurement from thousands of expert and consumer product review websites, shopping sites, blogs and message boards
Cymfony: rated highly by the tech analysts, they claim to “quantify your amount of coverage as well as get expert qualitative interpretation of how effectively your message is being picked up in traditional and social media.”
Skygrid: a search tool that sifts through hundreds of web and mainstream media to show you just one thing: whether the balance of the news on a public company is good or bad, and how the “mood” is changing.
BrandIntel: collects, processes and analyzes online consumer content and applies human analysis to the results in context.
Factiva: monitors your competitors, customers, and industry, with in-depth research and company financial data reports.
MotiveQuest: “sees” the “peaks of passion” in online conversations to understand customer motivations. Again, a combination of proprietary software and human analysts to explore what drives customer behavior.
Nielsen Buzzmetrics: measures consumer-generated media to help companies understand consumer needs, reactions and issues. They use a data-warehouse approach to index customer sentiment.
Scout Labs: allows users to track brands and reactions to those brands. In essence, the company helps companies make sense of positive and negative brand sentiment in blogs, user generated videos, and images.
Umbria: analyzes social media—including blogs, message boards, Usenet, and product review sites. Umbria also adds human insights to their data reports.
And there you have it, all variations on the press-clipping theme.
And unfortunately most companies (including the ones above) don’t get it.
It’s not about tracking buzz, it’s about starting a conversation.
Seth Godin gets it.
Bill Clinton Endorses Obama!
Hat tip to Steel Pulse!
Online Buzz Bubble-Popper: Positive reviews don’t necessarily mean more sales
Positive online buzz for cars and trucks doesn’t necessarily translate to volume sales, period.
Here’s the story in AdAge: “What Web Buzz Does for Car Sales: Not Much”
Turns out that BrandIntel has been monitoring 450,000 comments over the past year. Comments made by “enthusiasts” in consumer discussion forums on auto-information sites such as Edmunds.com, newspaper and magazine sites, and blogs.
Let’s look at the print/paper analogy. This is the equivalent counting the number of press-clippings in the trade mags. As a measure of PR efficacy of getting stories published, it worked great. As an indicator of sales, it didn’t.
What matters in print and online is the credibility of the messenger and the size of the audience. A story in Rupert Murdoch’s WSJ or the NY Times may have a dramatic impact compared to the same story in your local rag.
Online, credibility and audience-size still matter, but so does findability. How easy is the story to find? Does it come up high in Google and to a lesser extent Yahoo? If there is buzz, is the buzz on a hub or a backwater site? Is it getting attention or play through links from other noteworthy sites?
How does one measure that? There is a way – ecosystem relevance – which measures the position and rank of a site within its industry/category ecosystem.

