How Marketing Guru Phil Kotler Stepped Up to Confront Capitalism

The Founding Fathers didn’t envision corporate personhood, or Citizen’s United.

In fact, I wonder what they’d think about capitalism as an enemy of democracy and a grave threat to the very survival of life on Earth.

Is democracy doomed?

What must we do to save capitalism from itself?

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Enter Phil Kotler. The legendary marketing guru is marketing a new sort of product these days. He is trying to fix Capitalism, a system he believes has helped create more wealth for more people than any other economic model.

Says the esteemed Professor Kotler (he’s taught at Northwestern for 50 years!) >>

“Capitalism must evolve to serve the needs of all citizens, not just the very affluent. Our goal is to discuss the 14 Shortcomings of Capitalism and systematically analyze the problems and potential solutions. We want to gather opinions and recommendations from everyone – and begin the process of saving capitalism from itself.”

It’s great to see one of the greatest capitalist minds working on reforming capitalism with a capital C.

According to Kotler, the current state of capitalism is falling short because it:

1. Proposes little or no solution to persistent poverty

2. Generates a growing level of income inequality

3. Fails to pay a living wage to billions of workers

4. Doesn’t create enough human jobs in the face of growing automation

5. Doesn’t charge businesses with the full social costs of their activities

6. Exploits the environment and natural resources in the absence of regulation

7. Creates business cycles and economic instability

8. Emphasizes individualism and self-interest at the expense of community and the commons

9. Encourages high consumer debt and leads to a growing financially-driven rather than producer-driven economy

10. Lets politicians and business interests collaborate to subvert the economic interests of the majority of citizens

11. Favors short-run profit planning over long-run investment planning

12. Should have regulations regarding product quality, safety, truth in advertising, and anti-competitive behavior

13. Tends to focus narrowly on GDP growth

14. Needs to bring social values and happiness into the market equation.

So that’s my latest project – helping Kotler and friends get the word out and make a difference.

Like the $300 House Project, I’m helping build an “ecosystem of concerned folks” to face the challenge.

We began by enlisting the Huffington Post as our media partner. 

We now have a FIXCapitalism channel; we’re slowly beginning to get some attention with these articles:

Check out our FIXCapitalism website, read the book, like our FIXCapitalism Facebook page, and follow us on Twitter.

The future is too important to leave in the hands of the corporations and their paid stooges – the politricksters in D.C.!

Can you help? Connect us to others who are interested – who may have a point of view they want to share – and can help move the conversation forward. Join us!

Help spread the word!