Communicating Change

It’s not enough to work hard and do your best when the Becks and Limbaughs of the world are doing their best to destroy your arguments with rage, hatred and lies.
What’s needed is a simple framework to communicate what it is you are doing and why.
Vijay Govindarajan‘s post – Obama’s Challenge: Communicating a Framework for Change – shows us what Obama should be doing to communicate more clearly.
And he’s got to find some of that campaign passion as well.

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