Customer-Driven Innovation: Interview with Gaurav Bhalla

Here’s my “Customer-Driven Innovation interview” with Gaurav Bhalla for the Emory Marketing Institute.
According to Bhalla, the key building blocks of value co-creation are:
Listening: learning about consumers’ experiences; their angst, frustrations, desires, and aspirations

Sustaining value co-creation conversations:
meaningful conversations that yield the raw material for co-creation
Experimenting and rapid prototyping: to manage risk, improvise, and enable speedy value co-creation
Execution: only when co-created value is delivered can the next round of value co-creation be initiated
Read all about it >>

Leave a Reply

Your email address will not be published.