Reputation Management: Doug Smith’s Recommendations to Harrisinteractive

For several years, Harrisinteractive of the Harris polling company has done an annual survey of the ‘reputation quotient’ of what it calls the 60 ‘most visible’ companies. The survey asks respondents to evaluate companies against 20 attributes ranging from social responsibility to financial performance to product quality. Each of the twenty can earn a top score of 7 and a low of 1.
Here’s what Doug Smith thinks…

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