The Rise of Employee Unhappiness

From the Economist:
A survey by the Centre for Work-Life Policy, an American consultancy, found that between June 2007 and December 2008 the proportion of employees who professed loyalty to their employers slumped from 95% to 39%; the number voicing trust in them fell from 79% to 22%.
At France Telecom, 24 of the firm’s employees have taken their own lives since early 2008.
What’s up with this craziness? Of course, the recession is partly to blame, and industries like the automobile industry and the telecoms are under real stress. But to decide that you can’t live without your sorry job?
Everyone needs to get some perspective.
Sure, the Great Cycle of Failure is spinning away as fast as it can go at your company, but don’t let it mess you over.
Ask yourself, if I was starting today, would I join this company? If the answer is no, then you need to rewind and reassess. What do you really love doing and are good at? Are you better at it than just about everyone? Then go do it.
Sure it sounds simple, but it’s a lot of work. Back in 2004, I ended up quitting my steady corporate job to start a new company with no prospects and no customers in hand. I wasn’t even a good salesman. And yet, I survived. Not because I was so clever, but because I did what I thought was best for each customer. Sometimes I even told them that what they wanted wasn’t the right thing. And now I have a handful or two of loyal customers who work with me through rain and shine. I really do see their successes as mine. And that’s my job description: help my customers succeed.