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Quit Twitter & Improve your Marketing ROI

For the past two years I have been conducting some extensive testing with a number of my clients in various fields – software, consulting services, academics, non-profits, entertainment, and self improvement – and here’s what I came up with at the end of the study. I’m interested in one metric – conversion to sales.

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Conversion to Sales

Website: 29.5% of sales
Facebook: 4% of sales
Twitter: 1.5% of sales
Print: 2% of sales
Book: 9% of sales
E-book: 7% of sales
Email newsletter and blog combined: 42% of sales
Seminars: 5%

The old rules of online marketing beat social media by a mile, period.

See you later, FB and Twitter… 

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Marketing ROI: Notes on Advertising Effectiveness

For the first time, in 2010, online advertising will pass traditional advertising on TV and print:

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While this is remarkable, I can tell you where the highest ROI is. 

It’s with the Republican party.  You can buy every single Republican vote for a paltry $34 million, as the health care circus has shown us.

Wow. Who needs Google when all you need is the budget for one Superbowl ad.  Think about that: all it takes to buy the entire GOP is one Superbowl ad.  There goes the future of our country. 

PS – On a side note, I wonder what it takes to buy our Supreme Court… 5 bucks to Clarence Thomas’ wife?