I was recently going through this report by Altimeter’s Jeremiah Owyang
when a “Deja-Vu all-over-again” wave came over me: this is exactly
what happened with corporate community managers – back in the heady days
of “community” (see JH3’s Net Gain).
Except that there was a third career path: striking off on your own.
That’s what I did with Double Loop Marketing. And it’s still the best professional decision I ever made.