Sales of organic food and drink have almost doubled to more than £1 billion in just five years, reveals a new report.
The organic market has mushroomed in value by 94 per cent between 2000 and 2005 to reach £1.2 billion this year, say consumer analysts Mintel. And they tip the blossoming organic sector to double in value again in just five years to be worth £2 billion by the year 2010.
Now – with organic products championed by TV chefs including Jamie Oliver and Rick Stein – just one-in-three (29 per cent) of British adults say that they never buy organic, down from some 37 per cent just two years ago.
The research also found that organic goods can no longer be seen as the preserve of affluent “foodies.”
Julie Sloan, Mintel’s senior market analyst, said: “Among those who have bought organic produce in the last 12 months, there is in fact surprisingly little difference between the better off ABs and those in the middle income C1 group.”
Go there to read more >>