The Meaning-Driven Business

Does your business have meaning? A purpose beyond the purpose of making money?
See Guy Kawasaki’s “Art of the Start” clip below (hat-tip to Dominic Basulto from

Funny thing – we must find a way to do what we love, or we are wasting our lives:
Dr. K. Anders Ericsson’s research on performance suggests that when it comes to choosing a life path, you should do what you love — because if you don’t love it, you are unlikely to work hard enough to get very good. Most people naturally don’t like to do things they aren’t “good” at. So they often give up, telling themselves they simply don’t possess the talent for math or skiing or the violin. But what they really lack is the desire to be good and to undertake the deliberate practice that would make them better…
– from the NYTimes article by the Freakonomics nerds – read the article at soccer blog >>

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