Multi-stakeholder Jobs to be Done

One of the points of the Wicked7 Project is to demonstrate how we have a shared responsibility — business, government, and social institutions — to work together for the future of the planet.

By definition, solving society’s most urgent problems is a balancing act between the various requirements and needs of the different stakeholders across all sectors.  Our policy-making must be driven by this idea of balance if it is to create a sustainable and resilient society.


Read >> The Unmet Needs of Society: Introducing Multi-stakeholder Jobs to be Done by Christian Sarkar, Anthony Ulwick, and Philip Kotler.