The Internets is not just another new media.
And Sorrell should know better.
I must say I’m stunned by his ignorance. It’s not TV. Not even close. If you want Internet strategy, based on Sorrell’s view, I would not talk to these people:
– Grey Global Group
– Ogilvy & Mather Worldwide
– Young & Rubicam
– JWT
– Hill & Knowlton
– Ogilvy Public Relations Worldwide
– Burson-Marsteller
– Cohn & Wolfe
– Mediaedge:cia
– Mindshare
– MediaInsight
– Maximize
Step down Sorrell. No wonder you guys at WPP and Co. don’t have a clue.
Spot on. Even old man Murdoch gets it:
http://www.businessweek.com/magazine/content/05_50/b3963001.htm
Internets indeed!
http://en.wikipedia.org/wiki/Internets_%28colloquialism%29