Everybody’s Going Surfin’ – Catching the Innovation Wave

The latest in a series of Innovation on the Edge articles to appear in BusinessWeek, Catching the Innovation Wave is a clever lesson in how innovation occurs at the relevant edge.

John Hagel and JSB ask executives to:
1. “find relevant edges that will test and push their current performance.”
2. “attract motivated groups of people to these edges to work together around challenging performance issues.”
3. “recognize that the people who are likely to be attracted to the edge are big risk-takers.”
4. “recognize that the edge fosters not just risk-taking, but very different cultures that are also ‘edgy.’ ”
5. “find ways to appropriate insights from adjacent disciplines and even more remote areas of activity.”
6. “bring users and developers of technology close together.”
7. understand “the loose practice network that evolved around big wave surfing.” Performance breakthroughs occur “when seasoned practitioners engage with the technology, especially in close-knit communities, and evolve their practices to better use it…”
Watch the surfing slideshow here, and read a longer version of the article on John’s blog >>

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