Cool Companies: Germany’s Q-Cells AG

John Hagel reminds us that most businesses are in fact a combination of three very different kinds of models:
Infrastructure management businesses (IMB) – high volume, routine processing businesses – think of contract manufacturers, logistics providers and call center operators as relatively pure play examples of these businesses
Customer relationship businesses (CRB) – businesses that get to know individual customers extremely well and, based on that understanding, help to access relevant resources for these customers – relatively pure play examples of these businesses include large advisory firms that help large enterprise customers decide what form of IT outsourcing to pursue and help these large enterprises to evaluate and negotiate with the right mix of outsourcing service providers.
Product innovation and commercialization businesses (PIC) – businesses that focus on developing innovative new products and services, getting them into market quickly and accelerating adoption of the products – think of semiconductor firms operating without their own fab facilities as relatively pure play examples of these businesses.

I love product innovation businesses – in some ways they are the best hope for the creative individual because they are by very nature more entrepreneurial and performance-based.
Which brings me to one of these companies…
Take a look at Germany’s Q-Cells AG.
Their focus is simple: develop, produce and sell high-performance solar cells. The goal? To drive the photo-voltaic industry to competitiveness.
Don’t forget to check out the Solar Taxi!

Leave a Reply

Your email address will not be published. Required fields are marked *