Clayton Christensen: The Innovator’s Battle Plan

Here’s a quick look at a slice of Christensen’s book- Seeing What’s Next.
According to Christensen, the more interesting scenarios occur when there are asymmetries—important differences of motivation or skills. Asymmetries of motivation occur when one firm wants to do something that another firm specifically does not want to do. Asymmetries of skills occur when one firm’s strength is another firm’s weakness.
In this excerpt, he discusses three topics:
1. How asymmetries power the process of disruption
2. How to identify the company with the shield of asymmetric motivation and the sword of asymmetric skills on its side
3. How to identify circumstances in which a high-potential disruptive development will prove disappointing, ending in either a brutal fight or incumbent co-option
See also my archived interview with Clayton Christensen.

One Reply to “Clayton Christensen: The Innovator’s Battle Plan”

  1. Clayton Christensen on How Apple can Mess Up

    Here’s a great interview with Professor Christensen in BusinessWeek: Apple is doing phenomenally well these days. It seems it’s doing a textbook job of maintaining huge market share in digital music players, long after most experts thought that share w…

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