I always knew that Double Loop Marketing™ facilitates “putting butts in seats” as one of my clients likes to say, but this is just too funny:
“Themed Web sites create buzz, drive attendance swell for two churches”
Exhibit A: mylamesexlife.com
Result: attendance up 70 percent
Exhibit B: mymarriagesucks.info
Result: attendance up 68 percent
Note the use of TV ads and billboards to get attention for the websites.
Although this is not full-fledged Double Loop Marketing™, it is a start. In some ways, this is identical to the microsites the pharma companies keep pitching on TV.
The one problem I see is that these are not sustainable “thought-leadership” based campaigns.