Capturing Attention Data

When you pay attention to something (and when you ignore something), data is created. This “attention data” is a valuable resource that reflects your interests, your activities and your values, and it serves as a proxy for your attention.
I like the model of rights:
You own your attention and can store it wherever you wish. You have CONTROL.
You can securely move your attention wherever you want whenever you want to. You have the ability to TRANSFER your attention.
You can pay attention to whomever you wish and receive value in return. Your attention has WORTH.
You can see exactly how your attention is being used. You can DECIDE who you trust.
This is what Google should have done if they were serious about their vision: “Don’t Be Evil.”

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