Rebranding Intel

“This might be the company’s most important makeover campaign ever.”
What’s the big deal? Apparently the Intel logo no longer has the “e” letter dropped, and the blue label is now wrapped around the corporate name.
The chip names are rebranded: single core Yonah processors will be named “Core Solo” and dual core versions will be called “Core Duo”.
Yawn.

One Reply to “Rebranding Intel”

  1. Intel lifts the “e” in 3D – The Brand Overhaul

    As stated by blogs like x86-Secret and fontblog in November 2005 we can now confirm the ongoing rumors: Intel will change its 37-year-old logo as part of a major rebranding that will emphasize on the company’s shift away from the PC business in…

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