About

Christian Sarkar is an author, entrepreneur, artist, and consultant.

He is the founder of Double Loop Marketing LLC, a marketing consultancy.  As the co-founder (with Philip Kotler) and editor of The Marketing Journal, he continuously scours the world of marketing for new insights and next practices.

With Enrico Foglia and Philip Kotler he is a co-founder of the Regenerative Marketing Institute — a research and advisory institution dedicated to post-COVID community development and renewal.

He is also the founder of Ecosystematic, an ecosystem strategy consultancy.

He is involved in numerous non-profit and public-education projects, including The Wicked7 Project,  FIXCapitalism.com and the $300 House Project.

In 2021 Christian was named to the Thinkers50 Radar of global management thinkers primarily for his work on brand activism. Learn more at activistbrands.com >>


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BOOKS

Brand Activism: From Purpose to Action (2018)
co-authored with Philip Kotler, the “father of modern marketing.”

Losing Our Democracy (2020)
co-authored with Philip Kotler

Inclusivity: Will America Find Its Soul Again? (2012)
co-authored with Michael Gordon

Abstract Activism: The Art of Christian Sarkar (2017)

EXPERTISE

Christian is a leading authority in several areas:

  • Ecosystem Strategy: strategic insights and recommendations to help businesses and institutions tap into the power of ecosystemic influence and growth
  • Brand Activism: a growing trend that aligns businesses with the common good
  • Double Loop Marketing™: development and implementation of ecosystem-based engagement platforms
  • Thought-Leadership Diffusion: creating and spreading leading ideas in business and academia
  • Problem Solving: developing creative capabilities and solutions for the future

CLIENTS

Christian has worked closely with several leading businesses and individuals, including:

  • Business: Deloitte Center for the Edge, Strategyn, Physician Leadership Institute, Center for Transformation and Innovation, Knowledge Kinetics, Penguin Books USA, Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Red Hat Linux
  • Thought-Leaders: Philip Kotler, John Hagel, John Seely Brown, Stuart Hart, Anthony Ulwick, Tom Davenport, Marshall Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan
  • Academia: Emory University, Thunderbird, Babson, UCLA, Dartmouth, Michigan, University of Houston, Harvard University, University of Vermont, Northwestern University
  • Start-Ups: Neural ID, Mezeo, Danube, Enterprise Informatics, Compliance Spectrum, Alertlogic, JME Software, Scalable Software, Neon Enterprise Software
  • Entertainment: Steel Pulse
  • Self-Help: The Work of Byron Katie
  • Non-Profit: Enterprise for a Sustainable World, Solar Electric Light Fund, International Fund for Africa, Partners In Health (Hold On [4 Haiti])

TALKS & PRESENTATIONS

The Wicked7 Project Kickoff – with Philip Kotler and the Wicked7 Working Group
April 1, 2021
“How Jobs to be Done Can Help Solve the Unmet Needs of Society” (with Anthony Ulwick)
March 31, 2021
Ecosystematic: A Multidimensional Process  to Navigate, Learn and Shape the Future
The Business Ecosystem Alliance
March 24, 2021
Brand Activism: From Purpose to Action (with Philip Kotler)
Web Marketing Festival, 2020 (Italy)
The New Age of Marketing: The Rising World of Ecosystems (with Alok Sinha and Sangram Surve)
Guts, Glory and Story
October 31, 2020
The Wicked7: Solving the World’s Most Urgent Problems (with David Sehyeon Baek)
Asia Productivity Organization
August 2020
5 Keys to Cross System Problem Solving (Panel with Hal Gregersen, Thomas Wedell-Wedellsborg, and Laurent Choain; chair: Sarah Green Carmichael)
Global Peter Drucker Forum 2019
Philanthropy 3.0: Lessons Learned from the $300 House
TEDxGateway (Mumbai), 2013
The $300 House: from blog to reality
Activate 2011, The Guardian (London)

SELECTED ARTICLES

ALSO

INTERVIEWS

ART

Christian’s art has been shown around the world. See: www.sarkarart.com